Production News

Bookmark and Share
26/06/2015

Channel 4 Announce New Shorts Project & Production Lead

News Image
Channel 4 has announced the creation of a new Project & Production Lead role in its Partnerships team to drive Channel 4’s record for innovation in advertiser funded short form content.

Channel 4 original Shorts are exclusive to its digital service All 4. Spanning a range of genres and subjects, from comedy and satire, to gaming and films; from lifestyle and food, to future trends and the simply bizarre – Shorts offer high quality, entertaining films when viewers only have time for a five minute TV fix.

The Shorts platform uniquely offers advertisers the chance to co-create engaging video content for a premium TV VOD service with Channel 4’s experienced programme commissioning team, alongside access to both on and off-screen talent.

Working closely with commissioners, independent production companies and the wider sales team, the new Project & Production Lead will champion Shorts creative and Channel 4’s editorial values to clients and agencies, manage day-to-day project and production operations, and establish best practice strategies to build a solid foundation for the growth of this popular new format.

Jonathan Lewis, Head of Digital Innovation and Partnerships at Channel 4 said: "Shorts offer advertisers a unique opportunity to create great video content which successfully engages our young viewers wherever they’re watching TV. This newly created position will enable us to expand our work with brands in this key growth area to manage demand and help us drive our ambitious innovation agenda even further. We’ve had a fantastic response from both advertisers and audiences alike and we’re looking forward to adding to the fast growing collection of original Shorts series available on All 4."

The channel also announced Sony as the latest brand to invest in short form series.

Sony launched brand new 8 part Shorts series Misbehaving in Chelsea on All 4, which focuses on the Made in Cheslea’s cast and their love of pranking each other. Other major brands such as Rimmel London, Alfa Romeo and British Gas have already had success creating Shorts with Channel 4 contributing to driving over 3m Shorts views in 2014 following the Shorts launch last summer. Guy Martin’s Passion For Life series in partnership with Alfa Romeo, Maxus Partnerships and North One Television proved so popular it was remade as a special one-off programme for Channel 4 last Christmas. Further branded Shorts series will be announced imminently.

More information can be found here.
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

03/04/2012
Chello DMC To Playout ShortsTV
Chello DMC has been selected by Shorts HD to provide playout and content management services for the channel, as well as representation services in th
27/03/2017
Production News : Channel 4 Announces New Docu-Drama Series Nightmares
Channel 4 has announced the commission of Nightmares, to be produced by Eleven; a docu-drama series will depict chilling tales of real life horror sto
14/08/2017
Production News : Channel Announce New Head Of 4creative
Channel 4 today announced it has appointed Alice Tonge as Head of 4creative, Channel 4's multi award winning in-house creative agency. Reporting to Ch
21/07/2017
Production News : New Online Comedy Show Announced By Channel 4
Channel 4's online comedy showcase highlighting the brightest new comedy stars and freshest TV ideas returns with a brand new three - part bite-sized
08/06/2017
Production News : New Entertainment Show Heads To Channel 4
A new entertainment show has been commissioned for Channel 4, it has been announced. Host The Week will see a celebrity guest host an episode for one
09/05/2017
Production News : Channel 4 Announces New Gardening Show
Channel 4 has commissioned a new gardening show, Down The Garden Path With Dee Hart Dyke (w/t). Dee Hart Dyke is one of Britain's best amateur gardene
29/01/2016
RTS Announces Television Journalism Awards 2016
The Royal Television Society (RTS) has announced the nominations for the RTS Television Journalism Awards 2016.   The awards, for news and current aff
06/02/2018
Nominations For RTS Television Journalism Awards 2018 Announced
The Royal Television Society (RTS) has announced the nominations for the RTS Television Journalism Awards 2018. The awards ceremony, sponsored by Gues
22/03/2017
Production News : Jamie Oliver Signs New Deal With Channel 4
Channel 4 has teamed up with Jamie Oliver for a new three-year deal that will see the chef return with exclusive programmes for the broadcaster. In th
14/05/2001
CHANNEL 4 LAUNCH 4 VENTURES LIMITED
CHANNEL 4 have published their Annual Report for 2000 and formally launched a new incorporated company, 4 Ventures Limited, to manage all their film a
30/11/2017
Production News : Channel 4 Announce New Prince Documentary
Channel 4 has confirmed it is to air a new documentary looking back at Prince's final year. Prince died suddenly in April 2016 in an elevator at his h
28/11/2017
Production News : Sky Sports To Launch New Darts Channel
Sky Sports is to launch a dedicated darts channel and new programming. From 14 December to 03 January, Sky Sports Arena will become Sky Sports Darts H
09/11/2017
Production News : New Drama Commissioned By Channel 4
Channel 4 has confirmed a new drama Shamed (w/t), which follows the story of 27-year-old Sarah Ivy as she exacts her choreographed revenge on an act t
03/09/2019
Vizrt Announces New Software-Defined Products
Vizrt has announced four new software-defined products that bring visual storytelling to the forefront of live production. All four systems are design
02/09/2019
LMH Announces New Appointments
Media services specialist LMH has further expanded its team with the recruitment of two new members of staff. Vik Nunkoo joins as Sales and New Busine