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17/09/2019

mediaClass Finalises DAIClass Dynamic Ad Insertion

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mediaClass is finalising the integration of DAIClass into its end-to-end OTT multiscreen platform.

DAIClass is a new capability powering dynamic ad insertion for linear channels powered by Anevia's DAI-enabled video delivery software. mediaClass is presenting its latest technology on stand 5.B48F at IBC 2019 in Amsterdam.

Until now, mediaClass has offered ad insertion for video-on-demand channels and advertisement-based video-on-demand portals with the integration of advertising engines such as Freewheel. With the new Anevia integration, service providers will be able to monetise their content by targeting ads on live streams to specific regions or even individual users.

mediaClass CTO Stilian Tcholakov commented: "Targeted linear dynamic ad insertion is not as simple as many claim. We have been developing DAIClass for some time based on components from Anevia to support ad preparation, ad enabling, ad stitching and ad routing. Partnering with a single provider offering all these different components pre-integrated greatly simplifies the development of this new feature. The mediaClass and Anevia teams are working closely together. Currently in beta, DAIClass will be officially launched in Q4 2019."

mediaClass EVP Manelli Hosseini added: "One of the most features most commonly requested by our existing and prospective customers has been dynamic ad insertion which is clearly an important source of funding for OTT services. I am very excited at the further differentiation this brings to our solutions. Together with our disruptive pricing it means we are offering leading edge technology at much lower total cost than any of our competitors."

www.mediaclass.tv

www.anevia.com
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