Broadcast News

Bookmark and Share

ITV Studios Acquires Over 20 Sony HDC-3500 System Camera Chains

News Image
ITV Studios has acquired 21 Sony HDC-3500 system camera chains supplied by broadcast and film industry equipment provider, Top-Teks.

The 2/3-inch 4K CMOS sensor portable system cameras will be used to shoot 'Coronation Street', ITV's soap that has broadcast for almost 60 years. The cameras were selected as part of ITV Studios' latest camera refresh aimed towards future-proofing production by offering greater flexibility and picture quality.

Offering a new benchmark in creative flexibility, the HDC-3500 system camera, unveiled at IBC 2018, brings a new level of image quality, portability and creative flexibility. Thanks to offering the world's first 2/3-inch 4K CMOS sensor with global shutter technology, the production team is future-proofed with the capacity to shoot in premium 4K/HD/HDR picture quality.

"We knew we wanted to trial the HDC-3500 system cameras and after a number of on-set testing days, all of our expectations were met especially regarding the look and feel of the cameras. We were particularly impressed by the HDC-3500’s Viewfinder Detail function helping our camera operators to quickly and precisely focus in any shooting situation while on-set. All 21 HDC-3500 system cameras are enabling us to deliver the narrative of 'Coronation Street' in life-like detail to viewers at home - building on our heritage of almost 60 years of quality programme-making," commented Gary Westmoreland, Director of Technical Operations, ITV Studios North.

The system camera additionally offers wider workflow options by supporting Sony SR Live for HDR workflow, allowing for simultaneous 4K HDR and HD SDR production by a single team - helping to reduce hardware and personnel costs for multi-format production down the line. The HDC-3500 system cameras are enabling ITV Studios to anticipate tomorrow’s production needs while maintaining full compatibility with their current workflows and system hardware.

The HDC-3500 system camera is ideally positioned to help broadcasters and media companies broaden their creative possibilities, whilst also offering unprecedented operational flexibility and reliability in any shooting situation.

Norbert Paquet, Head of Product Management at Sony Professional Solutions Europe explained: "Today's broadcasters want robust solutions that can both support their current requirements and grow with them as their production needs evolve. Our latest system cameras enable both and are fast proving themselves as the de facto choice for broadcasters seeking to future-proof and maximise ROI. Investing in the HDC-3500 will not only accelerate ITV Studios’ ability to deliver high-profile productions like ‘Coronation Street’ in incredible colour, contrast and detail, but open the opportunity for more 4K, UHD and HDR live productions in the future."
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Production Sound Mixer Celebrates Double Success
Production Sound Mixer Tully Chen has contributed to a double success at the recent Ophir Academy Awards in Israel. Tully, a very experienced sound mi
Light Fantastic Production Services Support Creative Team Behind Luminary
Event production specialists Light Fantastic Production Services have supported the creative team behind 'Luminary' the recent art installation at Cro
Zylia Unveils Additions To Its 3D Audio Recording And Production Portfolio
Zylia has unveiled two major additions to its industry-leading 3D audio recording and production portfolio: the ZYLIA ZR-1 portable recording device a
Ross Video To Demonstrate High Impact Solutions For Live Production
Ross Video will be demonstrating a range of high impact, high efficiency solutions for the live production industry at the NAB Show New York. In addit
Production News : ITV New Launches The Rundown
ITV News has launched a new youth focused news service, The Rundown. The service will be broadcast daily through Instagram and other social media plat
Vitec GTC Awards 2012 Nominees Announced
The Guild of Television Cameramen (GTC) has announced the shortlist for the Vitec GTC Awards 2012. The awards will be presented at the IET Austin Cour
Panasonic Announces New Studio System
Panasonic announced a versatile new Camcorder Studio System that supports a range of P2 HD and DVCPRO HD camcorders, including the new AG-HPX300, and
Production News : ITV Commissions New Series Featuring The Thomas Brothers
ITV has commissioned a six-part series which will see Adam, Ryan and Scott Thomas embark on the trip of a lifetime to explore their family heritage. P
China ShenZhen TV selects Telemetrics Camera Control Solutions for new broadcast facility
Enhanced camera control adds new dimension to new broadcast ShenZhen TV’s (SZTV) new broadcast facility in GuangDong, China – the largest of its kind
Gearhouse Broadcast & Hitachi Hit The Road
"Ever since we announced our partnership with Hitachi interest in these superb HDTV cameras has been exceptionally high. Now, through our national roa
Jigsaw24 - Working With The Blackmagic Design Cinema Camera: The Camera
Jigsaw24 - Working With The Blackmagic Design Cinema Camera: The Camera - Part 1 By Liz Sunter While we've not been shy about getting grabby with the
Hitachi Showcases SK-HD1500 High-Speed Broadcast System Camera
Hitachi is set to introduces the New SK-HD1500 High-Speed Broadcast System Camera in Europe. On its stand at IBC (11.E30), Hitachi Kokusai Electric Eu
Telemetrics Announce IBC2017 Showcase
Telemetrics has announced that it will display its latest systems and solutions — some for the first time in Europe — for proven ROI and increased pro
Telecast CopperHead Fiber Connection Made
Miranda Technologies, a global provider of integrated solutions for production, playout and delivery systems for television broadcasters and multi-sys
Miranda And ARRI Make Telecast CopperHead Fiber Connection
Miranda Technologies, a Belden Brand, a global provider of integrated solutions for production, playout and delivery systems for television broadcaste