Atlona Appoints ETA As Its New Commercial Manufacturers Representative For Florida

Atlona has appointed Envision Technology Advisors (ETA) as its new commercial manufacturer's representative for Florida.

The business relationship became effective on 1 July when Company Founder—and former Atlona Southeastern Regional Sales Manager—David Pendleton launched the new venture to promote Atlona products.

"While I was a member of Atlona's internal sales force, we had been doing all we could to maintain market share and boost Atlona’s visibility, especially in Florida," Pendleton said. "With the launch of my new company, I saw a promising opportunity to actively promote Atlona products in a region that currently did not have representation."

With ETA, Pendleton will expand market share for both Atlona and Panduit by employing a focused, customer-driven approach that is focused on solving problems for integrators and end users alike. He is bullish on Atlona's AV over IP product portfolio, and sees Panduit's Layer 1 infrastructure message as a way to further enhance Atlona's value proposition for complete AV/IT solutions. Pendleton plans to pursue a multi-pronged marketing strategy including: exhibiting at regional trade shows, demoing products at commercial AV road shows, and providing personalized training and accredited courses.

While ETA currently only represents Atlona, his company roadmap calls for adding manufacturers and product lines in order to offer comprehensive, end-to-end solutions to integrators, installers, architects, designers, and others who may be planning AV over IP systems and Layer 1 network infrastructures for today's businesses.

www.atlona.com