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05/08/2019
Lexus To Sponsor Channel 4's Live Coverage Of Rugby Union Internationals
Channel 4 has announced that Lexus will be the sponsor of its live coverage of the rugby union summer internationals from 10 August, following a deal negotiated by 4Sales and The&Partnership.
The agreement will see the luxury car brand's idents made by the The&Partnership and adapted from its current Channel 4 drama sponsorship, appear around broadcasts of Ireland and Wales’ home warm-up matches as the teams prepare for the Rugby World Cup in Japan later this year. It also includes Wales’ post-world cup fixture against the Barbarians on 30th November.
Channel 4 has signed deals with the Irish and Welsh Rugby Football Unions that includes broadcast coverage of their World Cup warm-up games. The featured matches will include Grand Slam-winners and reigning Six Nations Champions Wales against England on Saturday 17 August and Ireland on Saturday 31 August. Channel 4 will also broadcast Ireland's match against Wales live from Dublin on 7th September and live coverage of Ireland versus Italy on 10 August.
The agreement will see the luxury car brand's idents made by the The&Partnership and adapted from its current Channel 4 drama sponsorship, appear around broadcasts of Ireland and Wales’ home warm-up matches as the teams prepare for the Rugby World Cup in Japan later this year. It also includes Wales’ post-world cup fixture against the Barbarians on 30th November.
Channel 4 has signed deals with the Irish and Welsh Rugby Football Unions that includes broadcast coverage of their World Cup warm-up games. The featured matches will include Grand Slam-winners and reigning Six Nations Champions Wales against England on Saturday 17 August and Ireland on Saturday 31 August. Channel 4 will also broadcast Ireland's match against Wales live from Dublin on 7th September and live coverage of Ireland versus Italy on 10 August.
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