SubtitleNEXT 'On The Radar' Of Leading Language Services Professionals

SubtitleNEXT is celebrating a successful showing at the recent Media 4All 8 event in Stockholm, where its range of toolsets for language, media and subtitling professionals in the LSP (Language Services Providers) were showcased to visitors.

The event, which took place earlier this month, welcomed international academics, researchers, language practitioners, translators, interpreters, broadcasters, government agencies, support groups and the audio-visual translation and media accessibility industries. 

SubtitleNEXT software equips users with state-of-the-art multilingual timed-text tools specifically geared up for AVT, media accessibility and entertainment environments. It is ideal for media, corporate, health, higher education, university markets and government institutions.


As sponsors of the event, alongside Netflix and Lingsoft, the SubtitleNEXT team held one-to-one demonstrations at a dedicated booth, offering visitors an opportunity to experience key features in real-life examples.

Technology vendor / developers PBT EU and Profuz Digital unveiled the toolsets at the Swedish show. 


Reflecting on Media4All8, Ivanka Vassileva, CEO at PBT EU said: "Media4All8 has been an extremely successful event and on behalf of my team, we thank the organisers and all those who attended. We met familiar faces and made many new friends. There was general concern about AI and Machine Learning (MT) as it has created uncertainty and unpredictability in many areas. We sensed an increased awareness, acceptance and recognition for the SubtitleNEXT brand as a consistent industry player with helpful and work-life-changing capabilities. There was an even deeper appreciation of what PBT EU and Profuz Digital stand for as well-respected technology vendors partners and it confirmed our strong commitment for the professionals, at all levels, that we are passionate to serve."

PBT EU Sales Director Alexander Stoyanov added: "The company is seeing much more interest and penetration in the educational institutions, and a lot of universities are discovering that SubtitleNEXT is a compelling solution to include to their courses and curricula. It was great to see that both freelancers and major language services professionals have SubtitleNEXT and NEXT-TT on their radar. It's also a fact that audio descriptions and many unconventional accessibility techniques are expected to grow. Chiefly, the Games industry is one I am keeping an eye on – it is soon projected to exceed filmmaking, and this brings immense potential."

"Events like these, provide vital feedback for further development. The advent of MT is causing great concern among freelance professionals. We understand from speaking to many people at Media4All, that MT, combined with the lowering level of newcomers, is hitting hard on the quality output of the localization industry. However, this climate also offers great opportunity," noted Kamen Ferdinandov, CTO of Profuz Digital and the brainchild behind SubtitleNEXT.

"My Profuz Digital development team is already working on the next version of SubtitleNEXT which will incorporate vital feedback received at Media4All.  It will include new exciting feature-sets that will reinforce SubtitleNEXT's position the 'go-to' dependable product for creative subtitle generation, and it is already playing an integral role across the AVT, MA and filmmaking processes."


Another exciting addition that is currently in development, building up to the next sponsored event from 19-20 September called Intermedia 2019 Conference in Warsaw, is a spectacular new workflow, specifically designed to suit the "interlingual respeaking" functionality required by many language professionals.