Broadcast News

Bookmark and Share

Audio-Technica Installs Point-Of-Sale Display Units Across EMEA

News Image
Audio-Technica has began rolling out its point-of-sale display units across EMEA.

More than 60 units are being installed for leading MI retailers, with the first introduced at Andertons Music in Guildford. Other early adopters include Reidys (Blackburn) and Music Matter (Preston) in the UK, La Boutique Speciale in Paris and Musikhaus Kirstein in Schongau, near Munich.

Demonstrating its ongoing commitment to bricks-and-mortar MI suppliers, Audio-Technica's investment in the new POS display allows store customers to get hands-on with no less than 30 of the company's key headphone, microphone and wireless products. Those featured include the hugely popular M-Series (including M50x and new M60x) and new PRO DJ-oriented headphones, Artist, Artist Elite and 20 Series microphones and System 10 wireless.

The unit design incorporates smartphone Plug In & Listen connectivity for headphone demos and video screen content allowing for meaningful engagement both with the displayed equipment and the Audio-Technica brand and its professional users.

Tim Page, Audio-Technica marketing manager EMEA, professional audio said: "Retail stores, with their ability to offer great advice and customer service, remain of crucial importance to Audio-Technica's presence in MI. And I'm really pleased to be able to support our work with key stores across EMEA with the significant investment in this new interactive point-of-sale unit. It's due in stores in South Africa, Russia and Scandinavia soon, which I'm delighted about.

"The unit is designed to be a powerful sales tool for staff and an educational demo experience for customers - we're looking forward to installing all 61 by the end of the year, in time for the pre-holiday season sales period."
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Production News : ITV Announces New Consumer Series
ITV has announced details of a new three-part series, How To Spend It Well At Christmas (W/T). The consumer series will be hosted by Phillip Schofield
Artel Video Systems To Showcase New Products at SMPTE Conference & Exhibition
Artel will showcase three IP-centric platforms specifically designed to address customers' growing requirements as they migrate from direct fiber to a
Production News : Film4 And C4 Nations & Regions Support New Talent Programme
Independent Scottish film producer Chris Young, has announced plans for a new talent development programme on Skye in May 2018. Young shared his plans
Northern Ireland Welcomes New Production
Filming is to commence in Northern Ireland this month on a new dramatization for BBC One entitled Dave Allen At Peace. The project, in which Northern
SmallHD Unveil Introduce New Reference Monitor
SmallHD has introduced its brightest reference grade monitor to date – the 1703-P3X. Double the brightness of other 17" reference monitors, the 1703-P
SIS LIVE, ABS Launch New Platform
SIS LIVE and ABS have announced a new dedicated solution for OU services. The SIS LIVE Gateway Service solution for ABS Occasional Use services was an
Bexel Launches New Sideline Audio/Video Cart
Bexel has launched its new Sideline Audio/Video Cart, a plug-and-play solution for streamlining the acquisition of field audio and video feeds in stad
Artel Video Systems Heads To NAB New York
Artel Video Systems has announced that it is to exhibit at the 2017 NAB Show New York next month, demonstrating an end-to-end hybrid IP- and fiber-bas
NUGEN Audio Previews New AMB Dolby Module
At the recent IBC Show 2017, NUGEN Audio showcased a beta version of its AMB Dolby Module. AMB is designed to improve workflow efficiency for a range
BES Demonstrate New Intelligent MDU
Introducing network connectivity to the range of Mains Distribution Units, BES has developed a new intelligent unit for secure remote monitoring and c
Production News : All 4 Commissions New Observational Documentary
All 4 has commissioned a new observatioinal documentary series called Prison Ink (w/t). Hosted by Tattoo Fixers' tattoo artist Sketch, the 8x11 series
Movietech Introduce New Accessory Rig
Movietech has announced the addition of a new RED EPIC DRAGON 6K accessory rig to their rental stock. Created by the company's in-house engineering te
New Firmware For JVC GY-LS300 Camera
JVC has announced the Version 4.0 firmware upgrade for its popular GY-LS300 4KCAM Super 35 handheld camcorder. This increases colour resolution to 4:2
Vimond Announce New Sydney Office
Vimond Media Solutions has announced the opening of its office in Sydney, following an expansion of business across the Asia Pacific (APAC) region. Al
New Video Pro X Released
MAGIX is pleased to announce the release of the latest version of its video editing software, Video Pro X. An unrivaled spectrum of innovative feature