On-Hertz To Mark IBC Debut With LUMO Solution

On-Hertz is to mark its IBC debut by showcasing its virtual radio studio solution, LUMO, on booth 10.F42.

Demonstrating at the Flanders Investment & Trade Pavilion booth, LUMO is designed to bring exciting, creative new possibilities to radio stations.

As well as demonstrating LUMO to representatives of live radio stations of all sizes and other visitors, On-Hertz is looking to identify potential agents for its solution in order to bring LUMO to the worldwide market.

On-Hertz launched as a company in May 2018, co-founded by passionate software developer Renaud Schoonbroodt and seasoned broadcast industry professional Benjamin Lardinoit.

"LUMO is intended to be a complementary solution that can offer broadcasters new and exciting ways of reaching their audience that would otherwise not be feasible," said Mr Schoonbroodt. "It provides an excellent alternative to solutions whose bulk and weight can make them difficult or impossible to deploy in every location from which a producer might want to broadcast – and, in comparison with those solutions, LUMO is also extremely budget-friendly."

LUMO has already proven itself with Belgium's VRT Radio 2, where it enabled an outside broadcast from a hot air balloon. Its light weight and easy portability – it is a software-based solution, leveraging the power of the latest COTS (commercial off-the-shelf) hardware – was ideal, given the constraints of the environment in which it was being deployed.

The broadcast was a complete success and fulfilled VRT's goal of enhancing listener engagement with, and growing awareness of, VRT Radio 2. VRT noted at the time that such a broadcast would not previously have been practicable, given the planning and logistical complexity – and a limited budget.

"The challenges faced by VRT Radio 2 are challenges that are being faced by all media today," said Mr Lardinoit. "Creating sustainable differentiation from streaming music services has become imperative. Everyone is looking to find new ways of engaging the audience, keeping output fresh, and delivering new and exciting experiences just as VRT did – and creating brand loyalty. LUMO helps make that possible, transforming the creative options that are available to radio broadcasters by providing a tool that can add a new dimension to their output."

On-Hertz is part of the VRT Sandbox initiative, which collaborates with inventors and creative entrepreneurial minds working at VRT as well as external organisations and companies working in media innovation. Selected companies receive the opportunity to scale and/or develop their products, with access to VRT's infrastructure and technology resources.

The Sandbox Hub replicates the VRT Sandbox model for other European broadcasters. Its main goal is to create a network of Sandboxes, enable local startups to scale within Europe, and exchange experiences and expertise. Organisations currently leveraging the Sandbox Hub include ARD, the BBC, France TV and Sverige Radio.

www.on-hertz.com