Broadcast News

Bookmark and Share

Programme Segmentation – A Cut Above The Rest

News Image
As all regular exhibitors at IBC know, the summer months are usually occupied answering the same question from the industry, year after year, namely: What are you bringing to this year's show that’s new?

Some manufacturers only bring a mock-up, hoping to test the market reaction, whilst others happily exhibit the real thing. Our focus for this article is a small but crucial element in VOD programming, specifically programme segmentation, which will be demonstrated this year in Hall 2 at the Provys booth.

Traditional linear TV programme segmentation comprises the content available for cutting (film, episode of a series, sport, show, documentary, concert, etc.), advertising, self-promotion, sponsorship messages, jingles, overlay advertisements, etc. The programme scheduling of these events is already a standard component of all modern broadcast management systems, sometimes referred to as broadcast traffic systems. As the picture shows, many contemporary broadcasters are now developing their operations into non-linear delivery, they have established parallel departments responsible for programming, and therefore, also segmentation, of their VOD playout. This has lead to inefficiencies arising from duplication of many of the operations. Broadcasters therefore turned to the software industry and requested a revision of the existing workflow management tools, flexible enough to deal with the new challenges arising from "free-to-air" VOD distribution.

Although many broadcasters still regard non-linear operations as a loss-making "must have", there are some examples that prove the financial success of these activities. A good one of these examples is TV 2 Norway's SUMO non-linear platform where they milk their content to maximum effect.

The non-linear programme segmentation is easier when the "pay-per-view" method is applied (no advertisement is then inserted) or even when the content is handed over to a third party for further distribution and monetisation. However, broadcasters using their own non-linear platforms can improve efficiencies whilst maximising revenues and keeping the content under their strict control. As an example of this, a programme scheduler working with the rights in a traditional linear environment can very simply extend the control of these rights to the non-linear operations, making the content available under the existing strict conditions for VOD colleagues without further duplication. The same principle applies to break-pattern selection, management and control. This newly revised planning system allows schedulers to quickly view a lo-res version of the content within their scheduling app in order to identify the most appropriate points for ad insertions.

Another important feature facilitates the "Auto Promo Booking" for self promotion or other insertions, as required, even in the absence of professional personnel. Imagine for a moment that such activities were initially undertaken by internet professionals operating with front-end software solutions. The benefits to the broadcasters are therefore clearly apparent including the harmonious integration of two previously disparate departments who now work together as one big happy family.

"To summarise, less staff can manage many more channels with fewer errors and more time available for creative tasks,” said Renata Chytkova, Senior Consultant at Provys. "We believe that every broadcaster has to cope with the pressure from the youth market who simply do not wish to watch TV from their parents' couches and we are expecting a lot of interest from colleagues at the upcoming IBC where we will be demonstrating our new developments in this field."

Author: Martin Junek, Provys

This article is also available in the August edition of Broadcast Film & Video. Available here.
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Finepoint Broadcast Announces Strong Sales In Broadcast Equipment
Finepoint Broadcast Ltd has announced strong sales both of new and pre-owned broadcast equipment throughout 2018 with accelerating demand for cameras,
Improved Workflow From iBroadcast At Broadcast Asia 2017
Following a successful Broadcast Asia event last year, Astec will be once again co-exhibiting alongside leading systems integrator Ideal Systems on st
Pixel Power 'Offers The Future Today' At Broadcast Asia
Pixel Power has announced a demonstration of its innovative solutions using the StreamMaster Media Processing and Gallium Workflow Automationplatforms
Christy Media Solutions Is At Broadcast Asia: Stand 6J4-05
Christy Media Solutions is exhibiting at Broadcast Asia for the first time this year. As a regular visitor to the show and with a growing customer bas
ScreenSkills Trainee Finder Programme Expands
The acclaimed ScreenSkills Trainee Finder programme which places trainees on feature films, high-end television and children's TV productions increasi
Google launches broadcast programme content search service
Google Inc. has announced the launch of Google Video, a new service that enables users to search the content of television programmes from leading con
Further Expansion For Gearhouse Broadcast France
Gearhouse Broadcast France has announced a multi-million technology investment in order to support its growing business. With this latest expansion, t
DTC Domo Broadcast To Launch AEON-TX At IBC 2017
Announcing their upcoming IBC 2017 showcase, DTC Domo Broadcast Sales Director JP Delport, said: "It is exciting to watch the development and possibil
Marquis Broadcast Transforming Disaster Recovery
The ever-increasing capacity of Avid shared storage has completely transformed production processes, with faster networks, greater storage and more co
DOGTV Selects Amagi To Manage Its Global Broadcast Operations
DOGTV has selected Amagi to manage its global broadcast operations. DOGTV has a global footprint across the U.S., South Korea, LatAm and Europe as wel
ES Broadcast Improves Remote AV Services
ES Broadcast deployed TSL Products' TallyMan Broadcast Control System for three UHD Portable Production Units (PPUs) and one HD 3G PPU. The new PPUs w
Lawo Adds SOUL To Broadcast IP Network
Lawo has announced the debut of its new Seamless Orchestration and Unification Layer (SOUL), an overarching orchestration service for IP-based product
Omnitek Debut New Broadcast Waveform Rasterizer
Omnitek has announced that it will launch its new Broadcast Waveform Rasterizer at NAB 2017, Booth C7915. The Ultra TQ is a fully equipped waveform ra
ES Broadcast Hire Increases Fujinon 4K Broadcast Lens Offering
ES Broadcast Hire has announced the further expand its considerable range of UHD live production lenses with the addition of a fleet of Fujinon's late
Finepoint Broadcast To Attend ISE 2019
Finepoint Broadcast is attending the RAI exhibition centre in Amsterdam for Integrated Systems Europe 2019. The show will this year be supported by ov