QYOU Media Extends Reach Of HUD Format

QYOU Media has extended the reach of its HUD format by introducing HeadsUpDailyTV on Instagram's TV platform, IGTV.

IGTV aims to deliver long-form formats optimised for mobile viewing to its user base of 1 billion. HUD's launch on the platform bolsters its global reach, allowing audiences to access the best esports entertainment and news on-the-go.

Launched last year, HUD is the destination for all things relating to esports and video game culture and already reaches 500,000 viewers. Each daily episode of HUD includes a line-up of guests – from esports professionals to game developers and popular streamers on YouTube and Twitch – to discuss tournament recaps, esports top plays, and all of the hot topics in the world of gaming. New episodes will be available on IGTV each weekday in a vertical video format that can be easily watched from mobile devices.

Curt Marvis, CEO and Co-Founder of QYOU Media, commented: "Esports is a growing phenomenon and one that HUD has a leading edge on as one of the major sources of entertainment and news surrounding the players and tournaments. HUD is most popular with younger, mobile-first audiences and therefore bringing the format to channels like IGTV is crucial to expanding the audience reach. Instagram just hit 1 billion active users this month, providing huge potential to grow the HUD audience and drive sponsorship opportunities in the future."

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