Fineline fund Plant Room Steadicam purchase

The Plant Room will travel to Brazil in summer 2004 to shoot ‘The Making of the Pirelli Calendar, 2005’ with new equipment funded by Fineline Media Finance.
A leading provider of equipment and crew to the television and broadcast industry, The Plant Room were commissioned by Stuart Chapman of Utopia Productions to shoot the promotional film.
Phil Bradshaw, Founder of The Plant Room, said: “We are delighted to be working on the world-famous Pirelli project for the fifth consecutive year and the work has already taken the team to locations including the USA and Italy.
“However, 2004 in Brazil will be the first year that we will use the Steadicam unit and this time the shoot will be in High Definition (HD) and in Super 16.”
Finance from Fineline has recently enabled The Plant Room to buy a Steadicam, full spec broadcast kit and a Sony DSR 570 camera.
Bradshaw continued: “Now that we own this equipment ourselves, it means that we no longer have to hire it in if it is necessary for a job. The help provided by Fineline is allowing us to gradually add to our equipment stock and expand our business. Fineline know us now and know our business, and this makes it very easy to do business with them.”
The addition of the Steadicam to The Plant Room’s range of equipment will offer the team the opportunity to undertake more of this kind of work to become more involved in this niche area.
The camera will also be available to hire out to other freelance cameramen, broadcasters and rental companies, and so will help to increase revenues for The Plant Room.
(GB)