Broadcast News

Bookmark and Share

MBSi And Chroma-Q Join Forces To Develop LED Wendy Light Alternative

News Image
Pinewood MBS Lighting's thinktank MBSi has joined forces with Chroma-Q® to develop a brand new LED alternative to a quarter Wendy light.

Extending the Chroma-Q range of highly effective, energy efficient products, the Brute Force™ has been rigorously tested by PMBS in a variety of 'real world' scenarios to ensure optimal functionality across a variety of applications.

The technical teams at both companies worked closely together to create a true LED full colour RGB-W lamphead that draws just 15 amps at 240V. Robustly designed and fully dimmable, the Brute Force has an extended CCT range between 2,000K and 10,000K. Each unit features 96-way mappable pixel control with RDM, DMX and optional wireless operation. For greater flexibility, the on-board multi-point fixings allows units to be easily combined to form a full Wendy.

Although developed in partnership with MBSi, unlike other proprietary products, the Brute Force is to be made available industry wide through Chroma-Q.

Speaking about the product, Chroma-Q's Global Brand Manager, Paul Pelletier said: "In creating the Brute Force our teams have introduced an incredible new alternative to the traditional Wendy. Having MBSi involved in the project has allowed us to design and build a fixture that has been properly tested and proven to perform prior to launch. I am confident that it will be instantly accepted throughout our industry as a versatile, effective light source."

Talking about MBSi, PMBS Technical Director Steve Howard commented: "MBSi provides us with a central point from where to share creativity, to innovate and introduce new thinking that can enhance the way we support our clients. Through our collaboration with Chroma-Q we are proud to have taken this ethos a step further and are committed to sharing our knowledge in a way that can benefit the industry as a whole. In a creative industry we have to offer more than just power saving in the products we are looking to replace. We are delighted with the ability of the Brute Force to combine its comparable output and spread to a quarter Wendy with the benefits of intelligent, controllable, full colour LED illumination."

Top Related Stories
Click here for the latest broadcast news stories.

SimpleStream To Unveil New Features To Its Channel Studio And Livestream Scheduler Products
At IBC 2024, Simplestream is demonstrating new features and enhancements to its award-winning Channel Studio and Livestream Scheduler products, allowi
3LR Casts A New Light On The Royal Irish Academy Of Music
3LR Lighting played a central role in specifying a new house lighting system for the Royal Irish Academy of Music (RIAM) in Dublin. One of Europe's ol
Anton/Bauer Announces Salt-E Dog
Anton/Bauer has announced that its pioneering sustainable power product, Salt-E Dog, has been awarded the prestigious Innovation Impact Award at the R
Intinor To Join Forces With Zest Technologies At MPTS
Intinor is set to join forces with its UK partner Zest Technologies at MPTS (Olympia London, 15 – 16 May). Intinor continues to improve and advance it
Digital Alert Systems, Telos Alliance And Nautel Join Forces
Digital Alert Systems, Telos Alliance and Nautel have joined forces to reimagine EAS alerting for radio's increasingly virtual, IP-driven world. This
SMPTE Joins Forces With IMF User Group
SMPTE® has joined forces with the Interoperable Master Format (IMF) User Group (UG), a worldwide forum for end-users and implementors of the IMF famil
BBright Joins Forces With Hexaglobe Group
BBright has joined forces with Hexaglobe group to accelerate its development. This strategic move comes a decade after BBright’s inception, marking th
Lightbridge Combines Forces With DoPchoice
Lightbridge, maker of the Cine Reflect Lighting System (CRLS®), combines forces with DoPchoice, to push the envelope of reflective lighting, by creati
ITV, STV, Sky And INEOS Join Forces
ITV, STV, Sky and INEOS have joined forces to tackle low levels of physical activity in children across the UK. Backing a national TV campaign they ar
Recording Engineer Nick Rives Joins Forces With PMC
Grammy-nominated recording engineer Nick Rives and UK loudspeaker manufacturer PMC have joined forces with Sweetwater Studios in Fort Wayne, Indiana,
Cinemagic Joins Forces With NI Connections
Cinemagic Film and Television Festival for Young People and NI Connections have joined forces for Cinemagic's Los Angeles Gala on 28th June. The Gala
Claro, Rohde & Schwarz And Qualcomm Join Forces
Claro, the biggest mobile operator in Brazil and Latin America, Rohde & Schwarz, a global leader in broadcast transmitter and media technologies, and
ATTO Technology Joins Forces With AC&NC
ATTO Technology and AC&NC have joined forces to provide an advanced, high-performance storage solution to 5600 °K productions, an international leadin
Corel Joins Forces With XencelabsTechnologies
Corel and Xencelabs Technologies are joining forces to empower the creativity of artists with intuitive and adaptable digital drawing solutions. As of
ZAPPWARE and iWEDIA will join forces to create the ZAPPWARE ENTERTAINMENT GROUP INTERNATIONAL (ZEGI) with head offices in Zurich, Switzerland. REINHAR