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Virgin Media Hosts 360+ LIVE Red Carpet Experience At The BAFTAs

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Virgin TV has hosted a 360+ LIVE red carpet experience at the British Academy Television Awards, taking viewers right to the forefront of the action.

Virgin TV and RAPP UK created a campaign using innovative technology to give TV fans a live virtual walk along the red carpet and spot their favourite attendees; all at the touch of their mobile devices.

Each 360˚ camera not only featured a different vista, but also included interactive extras, which viewers could follow and tap through while navigating between the cameras. These extras included watching Roman Kemp – Virgin TV's red carpet host – interview attendees, interesting facts about the awards, and a UK-first Red Carpet 360+ LIVE experience, which posted reactive, live facts about the attendees as they stopped to pose for the photographers.
Virgin TV and RAPP UK have also created The Last-Minute Mirror, which was positioned at the entrance to the red carpet, giving guests an opportunity for last check before the big walk. The Last-Minute Mirror opened a window for viewers to enjoy a little playful interaction with their favourite attendees via reactive messages appearing on top of the large vanity mirror, prompting spontaneous reactions. The smiles, waves and hellos were captured by a camera and posted on Virgin Media's social channels.
As part of an integrated campaign, RAPP UK also created a Virgin Media customer competition offering the chance to attend the Virgin TV British Academy Television Awards.
As for the winners, once they received their Award and stepped backstage, Virgin TV asked them to share their "winning words" on camera – based on the start of a sentence that they have to finish by doodling or scribbling. This light-hearted content will be shared on Virgin Media's social channels, featuring in polls and quizzes for all to partake.

The online films and all interactive content will be made readily available on Virgin Media's Instagram, Facebook and Twitter channels.

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