Broadcast News

Bookmark and Share
27/04/2018

Google Cloud Announced As New Athera Partner

News Image
Google Cloud Platform has been revealed by Foundry as the brand new partner for visual effects cloud service Athera.

Athera, known as Project Elara in its beta stage, is tipped to transform visual effects (VFX) workflows.

Craig Rodgerson, Chief Executive Officer at Foundry, added: "The partnership with Google has enabled us to build an industry-leading tool in cloud technology. Google Cloud’s capabilities provide Foundry with the infrastructure needed to scale up Athera and realise our goal of providing an end-to-end cloud services solution for VFX studios everywhere."

Athera will be hosted on Google Cloud Platform, incorporating Google's unrivalled GPU, networking and storage capabilities. It enables VFX studios and freelancers to move their entire pipeline into the cloud. Athera centralises storage, creative tools and pipeline in one place, giving users on-demand and flexible access to their preferred industry tools, including the Nuke family, Katana, Modo, Mari, Cara VR, V-Ray, Houdini and Blender.

Jon Wadelton, Chief Technology Officer at Foundry, commented: "Many of our customers have shared their enthusiasm about how cloud technology can transform their workflows. Working alongside Google Cloud, we will be able to open up new doors for studios and freelancers to access industry leading tools from any location, on flexible terms which are better suited to the ebb and flow of their business needs."

Adam Massey, Director of Strategic Technology Partners at Google Cloud, said: "We are excited to be partnering with Foundry on the development of Athera. We are looking forward to seeing how Foundry’s capabilities can open up new opportunities for the VFX industry."

www.foundry.com
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

09/07/2024
Brompton Technology To Participate In InfoComm Asia Trade Show
Brompton Technology is to participate in this year's InfoComm Asia trade show, where it will be supporting three of its panel manufacturing partners,
09/07/2024
NATO's Public Diplomacy Division To Use Synamedia D2C Streaming Technology
Synamedia has announced that NATO's Public Diplomacy Division will be using Synamedia D2C streaming technology to live stream NATO's 75th anniversary
27/06/2024
PSI Audio Continues To Turn Heads With Its AVAA Technology
PSI Audio is continuing to turn heads with its AVAA technology. The new active bass trap AVAA C214 expands the AVAA family by a now digitally controll
25/06/2024
Amagi Successfully Showcases Its Zero Slate Technology
Amagi has announced the first successful showcase of Amagi's Zero Slate technology on VIZIO's owned and operated WatchFree+ channels, part of Amagi's
25/06/2024
Amagi Engages With Vibrant Young Technology Talent In Poland
Amagi is focusing on engaging with the vibrant young technology talent in Poland as it inaugurates a new office in the bustling centre of Łód%
20/06/2024
View Master Events Deploys Riedel's Technology Solutions
Riedel Communications has announced that View Master Events, a premier production company based in Athens, Greece, has used Riedel's state-of-the-art
12/06/2024
V-Nova Announces Milestone Achievement Of 1000 Active Technology Patents
V-Nova has announced its milestone achievement of 1000 active technology patents.  This accomplishment underscores V-Nova's dedication to resear
11/06/2024
SMPTE Opens Early Registration For The 2024 Media Technology Summit
SMPTE® has opened early registration for the 2024 Media Technology Summit. The SMPTE Media Technology Summit 2024 is the Society's annual media techno
22/07/2024
Velocix To Showcase Newest Technology At IBC 2024
Velocix is to showcase its newest technology for smarter, more efficient streaming at IBC 2024 (booth 5.F36), including its hybrid-cloud streaming por
08/06/2018
The Crucial Values Of A Cloud Native Architecture
After an NAB that was riddled with cloud native technology, and people saw the huge merits of micro services plus the massive potential of AI, it was
03/02/2015
Quantum Integrates Cloud Into Multi-Tier Storage
Quantum has unveiled three new solutions to integrate the cloud into multi-tier, hybrid storage architectures for demanding data workloads. The new Q-
07/06/2018
Cloud Is No Broadcast Cure All
Telestream's new CMO, Chris Osika, explains the company's position on cloud deployments within the broadcast industry. In broadcasting, cloud-based wo
21/03/2023
Tedial Joins Google Cloud Partner Advantage Program
Tedial has joined the Google Cloud Partner Advantage program as a technology partner giving organisations easy access to different media & entertainme
31/10/2018
Ooyala Collaborates With Google Cloud
Ooyala has collaborated with Google Cloud to leverage robust Google Cloud technologies for the cutting-edge Ooyala Flex Media Platform, which empowers
12/10/2021
ATEME Joins The Google Cloud Partner Advantage Program
ATEME has joined the Google Cloud Partner Advantage Program. By joining the Google Cloud Partner Advantage Program, ATEME will empower the tools and t