Broadcast News

Bookmark and Share

Google Cloud Launches New Vertex AI

News Image
Google Cloud today announced new Vertex AI Search capabilities that are purpose-built to help media and entertainment companies give audiences more personalized experiences.

Recommendations are our first generally available capabilities, providing media companies with generative AI-powered recommendations that will keep audiences engaged by delivering personalized content recommendations that speak directly to consumers’ individual interests.

More than 71% of consumers expect to receive personalized interactions, and 76% get frustrated when that doesn’t happen (source: McKinsey). With recommendations, companies can address this frustration, while also benefiting from more meaningful engagement on their platforms. According to a recent Harris Poll study commissioned by Google Cloud, 79% of respondents report having kept a subscription after discovering new content.

By providing more personalized content recommendations, media and entertainment companies can increase time spent on their platforms, which can lead to higher revenue and retention.

"Vertex AI Search is becoming an essential tool for media and entertainment companies, helping them improve and deepen audience engagement," said Anil Jain, managing director, Strategic Consumer Industries, Google Cloud. "The new capabilities launched today will provide personalized recommendations for content using gen AI, which can help media companies better engage, grow, and retain their audiences."

Google Cloud is committed to investing in the development of new technologies that are specifically designed to help media and entertainment companies better distribute and monetize their digital content. The new Vertex AI Search capabilities build upon Google's proven track record for developing successful video streaming platforms like YouTube and news aggregator services like Google News, as well as personalized product recommendations for e-commerce.

"Ensuring audience engagement is critical to our business, and gen AI holds the key to delivering personalized experiences that elevate our connection with viewers," said Robin Chacko, EVP Direct to Consumer, STARZ. "With Google Cloud's Vertex AI Search for media and recommendations capabilities, we can deliver tailored content that truly speaks to our viewers' unique interests." 

The new recommendations capabilities within Vertex AI Search combine a variety of advanced AI techniques to generate personalized recommendations for content, including:
• Real-time user behavior: Vertex AI Search considers user behavior, such as the articles read and videos viewed, to identify patterns. This translates to recommendations that predict content the user is more likely to engage with. And by working in real-time, the recommendations capabilities can quickly adapt to new viewers and also take into consideration different moods and intentions of a user during any given session. 
• Content similarity: Vertex AI Search compares the content of different articles, videos, and other pieces of content to identify similarities, allowing it to generate recommendations for content similar to what the user has already viewed.

Vertex AI Search is fully managed and continually improved by Google Cloud. It can be integrated into consumer touchpoints, including web, TV, mobile, newsletters, and more, using an easy-to-use API. This can allow media and entertainment companies of all kinds to focus their engineering teams on new, differentiated opportunities while still providing cutting-edge personalized recommendations.

To learn more about the recommendations capabilities offered by Vertex AI Search for media and entertainment companies, visit

Vertex AI Search

Top Related Stories
Click here for the latest broadcast news stories.

Sky Media Announces Sky Zero Footprint Fund
Sky Media, the advertising arm of Sky, has announced that its award-winning Sky Zero Footprint Fund is launching an additional initiative dedicated to
Ready Or Not, Here AI Comes
Artificial Intelligence (AI) has been around for decades. From virtual assistants on our smart phones and automated transactions in financial services
Vionlabs To Display AI-Powered Content Discovery Platform At IBC 2019
Vionlabs has announced that its AI-powered Content Discovery Platform will make its public debut at IBC2019. The platform enables operators to cut dow
Palmer Digital Group Moves Into New Office Space
Palmer Digital Group has moved into a new 2500 square-foot office space to accommodate the company's rapid business growth over its first five years.
ITV Appoints New Group Chief Data And AI Officer
ITV has appointed Stefan Hoejmose as its new Group Chief Data and AI Officer, starting on 08 July. Stefan joins ITV from Roku, one of the largest US s
Version 4.0 ContentWise Recommendation System For IBC
ContentWise, a division of Moviri, has announced that it will debut version 4.0 of its content recommendation system at IBC2011. ContentWise version 4
SimpleStream To Unveil New Features To Its Channel Studio And Livestream Scheduler Products
At IBC 2024, Simplestream is demonstrating new features and enhancements to its award-winning Channel Studio and Livestream Scheduler products, allowi
Triveni Digital Appoints New Sales Director For The APAC Region
Triveni Digital has appointed Anil Bhardwaj as the company's new sales director for the Asia-Pacific (APAC) region. Bhardwaj will take on a leading ro
Disguise Opens New Production Studio In New York City
Disguise has opened a new office in the heart of New York City. Featuring a state-of-the-art virtual production space with both LED and green screen s
Carousel Digital Signage Continues To Expand Its Content Creation Universe
Carousel Digital Signage continues to expand its content creation universe through native integrations with three of the most widely used software sol
Dalet And Veritone Announce Collaboration
Dalet Digital Media Systems and Veritone have announced a new collaboration. The new alliance will allow Dalet Galaxy customers to leverage Veritone's
CVP To Showcase New Production Solutions At Summer Kit Fest
CVP has announced that the 2024 Summer Kit Fest will take place on 24-25 July from 11am to 6pm in Fitzrovia, London. Originally conceived in 2019, the
ARRI Rental Opens New Facility In Austria
ARRI Rental has opened a new facility in Vienna, Austria, supplying lighting and grip equipment as well as logistics to productions of all types and s
Vizrt Announces New Senior Appointments
Vizrt has announced new senior appointments which aim to enhance customer security, experience and its channel business. Having invested heavily in gr
Production Starts On Lisa McGee's New Netflix Comedy
Production has commenced in Northern Ireland on Lisa McGee's (Derry Girls) new Netflix comedy thriller series, How To Get To Heaven From Belfast. The