Broadcast News

Bookmark and Share

albert International Consortium Launches

News Image
albert has announced the formation of the albert International Consortium.

The global community will share albert's UK goals overseas, reducing the detrimental impact the industry has on the environment and to help content makers realise their opportunity to engage audiences on sustainable living.

Dutch broadcaster NTR is joined in the consortium by representatives of Creative BC from Canada, the Greener Screen project (Dubai) and the Screen Greening initiative (Ireland), with discussions already underway in other countries. In addition, the Association for International Broadcasters (AIB) has also joined as an Associate member, and will look to make albert's work visible to its membership base.

albert's UK aim is to provide the industry with the expertise and opportunities to reduce the environmental impact of the production process and increase audience engagement. Its intention now is to extend that offering internationally to enable all overseas film and television communities to benefit from albert's experiences in order to create the most efficient route to sustainability.

Initiated by the BBC in 2011, albert is chaired by BAFTA and is funded by the major UK broadcasters and independent production companies. Together, the group have built a movement of over 4,000 individuals from 400 companies who are committed to making a difference.

Jeremy Mathieu, albert's International Manager, said: "The TV and Film industries are the most public facing sector, and individuals look to us for inspiration. Taking action is a necessity, and our work is to help industry professionals understand what this global challenge means for them, and to support them with solutions."

John Gormley, Screen Greening, said: "albert is performing a crucial function at this time of ecological crisis and is changing the conversation in the film and broadcast industries, motivating producers, directors and everyone on the set to act more responsibly. Here at ScreenGreening in Ireland we hope that by becoming part of the albert international family we can contribute to that valuable work."

Maaike Salverda, NTR, added: "We adopted albert's tools and way of thinking a year ago and are very happy with the positive impact they are having on our company in helping us reduce our own carbon footprint and help other companies in the production chain become more aware of the overall impact of the industry. The tools are easy to use and they really made us aware of the need to change our production methods. We are delighted to join the albert International Consortium and greatly look forward to working with other companies from around the world."

Bassam Al-asad of the Greener Screen commented: "As an environmental advocate, I think every professional industry should consider the environment. Climate change is a human-made problem, and it can't be solved without serious action. The Film, TV and Digital industries are very influential on screen and off screen and we have an important message to deliver. After researching what kind of international efforts are being made we are delighted to join forces with albert. We know it's a long way ahead and we are a small team, but we believe that positive change can be made across the region."

Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Screen Scene Receives Five IFTA Nominations
Irish post-production company Screen Scene, part of the NEP Worldwide Network, has received five nominations at this year's Irish Film and Television
XPression Tessera Drives North America's Largest Stadium Screen
Ross Video has announced that several of the company's products power the video production and graphics at the new Mercedes-Benz Stadium (MBS) in Atla
Tiffen International Launches Lowel Lighting
Long range lighting, manufactured by Tiffen in Hollywood, is set to come to Pinewood Studios in London. Situated at Pinewood, Tiffen International is
Muffle To Expand Into International Markets
Muffle Limited is set to expand further into international markets, growing at an average rate of 153% year on year. Since 2019, Muffle Limited has pr
Splice Becomes albert's First Post-Production Affiliate
Splice has been announced as the first post-production to become an albert Affiliate. Created to support independent production companies move towards
AV Stumpfl To Present ALR Projection Screen Systems At ISE Trade Fair
Austrian AV technology manufacturer AV Stumpfl will present its latest ALR (ambient light-rejecting) projection screen systems and the new PIXERA four
Industry Contributions To High-End Skills Fund To Rise To £55,000
ScreenSkills' High-end TV Skills Council has announced that the cap on industry contributions to the High-end TV Skills Fund will rise to £55,000, in
CITIC Telecom CPC Wins Industry Award
CITIC Telecom International CPC Limited has announced that it has won 'Best Cloud Services Provider' in the Readers' Choice Product Excellence Awards
Production News : Productions Attain albert+ Certification
A number of high profile independent productions have attained Bafta albert+ certification, leading the way across the TV industry in creating sustain
SMPTE To Honour Industry Luminaries And Next-Generation Leaders
SMPTE® will honour industry luminaries and next-generation leaders at the SMPTE Awards Gala, a virtual event taking place across two ceremonies on 30
Future Film Skills – An Action Plan
The BFI has launched Future Film Skills – An Action Plan at the House of Commons alongside the Culture Secretary, Karen Bradley, and producer Barbara
Finding The Root Cause Of Piracy In A Multi-Format, Multi-Resolution Post-Production Industry
Author: Harrie Tholen, Managing Director at NexGuard, and Dan Tatut, VP Business Strategy & Development at Marquise Technologies. The past few years h
Adder Technology Joins Industry Shift To Open Standards With AIMS
Adder Technology has announced that it has become an associate member of the not-for-profit trade alliance, the Alliance for IP Media Solutions (AIMS)
DPP Assess Media Industry's Fitness To Fight Cyber Crime
A new survey report, 'Are We Fit for Cyber War?' has been published by the Digital Production Partnership(DPP), as part of its Committed to Security P
Why You Can't Afford To Be The EasyJet Of The Broadcast Industry
My visit to the IBC Show was limited to one day this year so, to get the most out of my time, I booked a very early flight to Schiphol and a relativel