Broadcast News

Bookmark and Share
03/08/2017

Five Reasons For Using 360 Video In 2017

News Image
A few months ago we posted a tutorial on creating 360 video, so we thought we'd follow up with the top reasons for using 360 video to connect with your audience.

Consumer Engagement

Google carried out an experiment to see whether a 360 video or a standard video of the same content would get a higher level of engagement. The end result was that the 360 version had a higher click-through rate, more views (46% more than the standard video!), more shares, and more subscribes.

Brand Association
360 video (along with VR) is still a relatively new and unexpected technology that people are excited by, meaning that brands using 360 in their marketing are more likely to be viewed positively by consumers. Sony Pictures Entertainment used a 360 10-second ad to promote its horror film ‘Don't Breathe'. The ad gave the viewers the chance to experience the same terror as the characters feel in the film. Aaron Wahle, SPE's Senior Vice President of International Digital Marketing, believes that 360 video is massively helpful in attracting consumers' attention and convincing them to spend time with the brand.



Immersive Storytelling
360 video allows the viewer to be completely immersed somewhere totally different from their actual surroundings, without requiring them to actually leave their home or comfort zone. Not only is your audience viewing your content – they're experiencing it as if it is real. The format can also be used to promote empathy and compassion, and can help users better understand different points of view and lifestyles. A good example of this is A Walk through Dementia, three 360 videos that allow you to experience the life of person with dementia by focusing on some of their lesser known symptoms.

Brand Recognition
Viewers of 360 content are more likely to remember which brand was promoting and using the technology, likely because of the exciting and engaging experience they enjoyed. Nielsen and Airpush carried out a study to see just how effective 360 advertising is, and one of their findings was that brand recognition was at least 8 times more effective across all brands used in the study when immersive 360 VR ads were shown instead of static video.


Higher intent to purchase

It has been proven that watching 360 video positively affects consumers intent to purchase. A recent study by Greenlight VR revealed that 53% of respondents reported increased purchase intent towards brands using VR and 360 video, as their usage makes a brand appear forward-thinking and modern.

For more information on how to use 360 video to connect with your audience, call +44 (0)207 148 0526 or contact [email protected]

Article credit: Sliced Bread Animation
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

17/04/2023
Globecast Launches First Video Public Cloud Video Headend
Globecast has developed and launched the first video public cloud video headend, powered by AWS, for a major European Telco. Globecast joined the AWS
26/03/2018
SGO Reveals NAB Lineup
SGO has revealed its lineup for the 2018 NAB Show (07-12 April), which will include host sessions by top industry experts, and the unveiling of a new
15/02/2024
LiveU Delivers The Power Of IP-Video
This year promises to be a monumental one for live news and sports with major events including the US Presidential Election and the Summer Games in Pa
15/02/2024
Fuse Technical Group Selects Matrox Video
Matrox® Video today announced that multimedia system designer and integrator Fuse Technical Group chose Matrox Video's technology to drive SMPTE ST 21
13/06/2016
BBC Shares VR, 360 Video Projects
The BBC has unveiled its first VR experiments, prior to their premiere at this year's Sheffield Doc Fest. The projects include Easter Rising: Voice of
01/09/2023
Ross Video - 'From Idea To Audience, Let's Make It Real'
Ross Video has announced its theme for this year's IBC show, 'From idea to audience, let's make it real', highlighting the creative possibilities unlo
01/09/2023
Blustream To Display Full Range Of Video Distribution Solutions
Blustream is to present its full range of video distribution solutions in booth 3612 at CEDIA Expo 2023 in Denver. Integrators will see the new Dante-
31/08/2023
Matrox Video And STAGETEC Announce Joint Demonstration At IBC 2023
Matrox® Video and signal management solution provider STAGETEC have announced a joint demonstration at IBC2023 to launch STAGETEC's Stagenet 1.0 IP si
18/07/2023
Ateme's Video Headed Feeds Latest Satellite
Ateme has announced that its video headed is feeding the latest satellite launched by Nilesat, one of the leading satellite service providers deliveri
18/07/2023
LiveU And Sky Deutschland Create Multi-Cam, 5G And Cloud Video Production POC
Sky Deutschland and LiveU once again highlighted the efficiency and ease of use of 5G with IP-bonding pointing towards an exciting future. LiveU and S
17/07/2023
Broadpeak To Demonstrate Video Streaming Solutions At IBC 2023
Broadpeak® will highlight how it is leading the charge for ultimate video streaming experiences at IBC2023. With Broadpeak's software deployed on-prem
14/06/2023
Ross Video To Unveil Quorum At InfoComm 2023
Bring your meetings into focus with Quorum, the new meeting control system from Ross Video. The highly anticipated unveiling of Quorum will take place
21/04/2023
FOR-A To Showcase NDI®-Compatible Live Video Production Ecosystem
FOR-A is showcasing a fully NDI®-compatible live video production ecosystem at CABSAT 2023 (stand S1-M10, Dubai World Trade Centre, 16 – 18 May). The
20/04/2023
DTEN's D7x Video & Collaboration Solution Now Certified For Microsoft Teams
DTEN has announced that its DTEN D7X video conferencing & collaboration solution is now certified for Microsoft Teams. DTEN, in collaboration with Mic
19/04/2023
Zero Density Displays Virtual Video Bundle At NAB 2023
Zero Density has announced ZD | Virtual Studio, a new software bundle that lowers the barrier of entry into virtual production. ZD | Virtual Studio is