Broadcast News

Bookmark and Share
13/06/2017

Do Events Like The Media Production Show Still Make Sense?

News Image
In the UK we are fortunate to be blessed (not everyone agrees!) with a number of post and production focused events, both large and small throughout the year, as well as easy access to Europe's largest, IBC in Amsterdam, so you may ask, "do we need another one?"

The team at MBI certainly thought so when they announced the first Media Production Show would take place in June 2016 at the Islington Design Centre. The concept behind MPS is to bring the talent and the creative production side to the fore rather than focus on the tech, however like all events there was also a large technology presence. MPS got the ball rolling in the way social and digital worlds were incorporated for the first time in a TV and broadcast focussed event. This meant that content providers from all platforms, including YouTube and Facebook, to the main broadcasters and online digital providers were together in one space, probably one of the first times both worlds came together in a main stream media event.

Last year there was a heavy focus on seminars from industry experts and luminaries. In 2016 they had 160 seminars and there was a full house attendance, this years is expected to deliver another huge range of topics covering subjects as diverse as VR and editing master classes to Location planning and 8K case studies as well as our own seminars on the latest release of DaVinci Resolve and its collaborative capabilities.

After visiting the first show and being pleasantly impressed with the style, content and overall attendance across the two days, we at Soho Editors decided to attend this year's show and deliver our highly successful seminar theatre. It is as though we stepped back into the past to an industry more focused on creativity, not that the industry hasn't been driven by technology advancements, but the tech on show was an enabler, not a barrier to creativity.

At Soho Editors, what we witness when we deliver classes to a group of professionals is that they feed off each other's experiences. No two people think alike so the fact that people come together for a course from a hugely diverse range of media spurs conversations about how would you do this, etc., opening up a whole range of creative possibilities not covered by the course itself.

What is indisputable about these type of events, is they bring people together in much the same way as a course might do (they are there for the same event), and that can never be a bad thing. It's an opportunity to reconnect and engage with likeminded people, businesses and the wider creative community including the digital and social sides of the industry. The very nature of these events allow for learning in an abundance of unforeseen ways due to the collaboration of not only industry professionals, but more overlooked creatives with less experience.

The other side of the argument is there are too many of these events already and the information is readily available online pretty much as soon as it's available on the show floor, which in most circumstances is fairly accurate. However nowhere else can you meet all the main protagonists in one hall and make direct comparisons and evaluations, see first-hand how things work (or not) and often find about products or information that you wouldn't normally come into contact with.

An example of one area where the industry's understanding and trust is a bit thin is the Cloud and remote working. This sector is growing fast but is also an area that is relatively new and for some a scary place to work and to put faith into, so events like MPS prove invaluable as a source of knowledge and understanding.

So our take is that these events still have a place and a value but they need to continually readdress the rapid changes taking place in the industry, both from a creative, technological and delivery platform perspective. If they can achieve this while not losing sight of the fact that in the UK we work in a creative industry, the envy of most of the world and we stay at the top of our field by continually reinventing ourselves and breaking creative boundaries.

Author: Brian Cantwell, Soho Editors Managing Director.

www.sohoeditors.com

This article is also available to read in the latest edition of Broadcast Film & Video here, page 26.

(JP/LM)
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

30/08/2023
TNDV Puts New Sony And Panasonic 4K/HD Camera Fleet To Work
TNDV has been putting its new Sony and Panasonic 4K/HD camera fleet to work this summer for high-resolution content acquisition of live and recorded e
25/09/2023
2023 Chyron Designer Of The Year For EMEA And APAC Announced
Chyron has named Perry Littman the 2023 Chyron Designer of the Year for EMEA and APAC. Littman is on the team at MOOV Limited, where he engages in des
18/04/2023
KitPlus Show Appoints Event Director
KitPlus Show has appointed Matt Snow as event director, to drive forward the growing programme of the shows. These regional events have proved to be e
18/09/2023
Maxon Brings Together The Power Of Maxon One And Adobe Substance 3D
Maxon has announced a uniquely priced bundle that brings together the power of Maxon One and Adobe Substance 3D. This limited-time offer is poised to
12/04/2024
Mediaproxy To Display LogServer At NAB Show 2024
Mediaproxy will be back in Las Vegas for this year's NAB Show with the latest version of LogServer, the industry-leading compliance monitoring solutio
11/04/2024
Mo-Sys To Host A Mix Of Presentations At NAB Show 2024
Mo-Sys Engineering is to host a mix of keynote presentations, panel discussions, demonstrations and education sessions on its booth at NAB 2024 (C5529
09/04/2024
IP Showcase To Return To 2024 NAB Show
The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA), and the Video Services Forum (VSF), along with contributors Au
20/10/2023
Chyron To Highlight Innovations At 2023 NAB Show New York
Chyron is to highlight recent innovation across news, sports, and cloud production at 2023 NAB Show New York, Oct. 24-26 at the Javits Center (Booth 4
20/10/2023
Interra Systems To Showcase Latest Innovations At 2023 NAB Show New York
At the 2023 NAB Show New York, Interra Systems will showcase its latest innovations designed to optimize content delivery, streamline operations, and
19/10/2023
Lawo To Captivate Attendees At NAB Show New York
Lawo is set to captivate attendees at the upcoming 2023 NAB Show in New York. Located at booth 617, Lawo will present an extended IP portfolio tailore
19/10/2023
Videosys Broadcast Show TX Control For Epsilon at NAB NYC 2023
In conjunction with its US distributor Joseph Electronics, Videosys will highlight this new feature which brings additional functionality to its flags
18/10/2023
IHSE USA Announces Technology Lineup At 2023 NAB Show New York
IHSE USA has announced its technology lineup at the 2023 NAB Show New York, booth 1256, Oct. 24-26, at the Javits Center. As a leader in high-performa
17/10/2023
Amagi To Participate In 2023 NAB Show New York
Amagi has announced its participation at the 2023 NAB Show New York, October 24–26, where the company will demonstrate how it's empowering broadcaster
16/10/2023
Matrox Video Announces Slate Of Products For 2023 NAB Show New York
Matrox Video® has announced its slate of products for the 2023 NAB Show New York Oct. 24-26. In Booth 559, Matrox Video will demonstrate technology th
13/10/2023
Perifery To Demonstrate Latest Innovations At NAB Show NY
As the media and entertainment industry evolves, content creators and media owners are looking for solutions to improve their workflows, reduce costs,