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06/04/2017

British Tech On Show At NAB 2017

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At NAB Show 2017, more than 30 British companies will demonstrate cutting-edge technology as part of an initiative supported by the Department for International Trade (DIT).

Located at Booth N5924 at the Las Vegas-based show, the hub is backed by techUK, the Information Technology Telecommunications and Electronics Association, and managed by Tradefair.

Reflecting the changes in the industry, the vendors offer advanced solutions to the issues facing media companies. These range from low-cost, high-productivity production tools to large-scale storage and archiving solutions.

While many of the companies taking part in this initiative are exhibiting in the British pavilions located in the North and South Lower halls, some have individual stands but benefit from DIT financial support and from the marketing and networking opportunities. At the show, the pavilions will be visible under the Technology is GREAT Britain branding.


Mark Birchall, Managing Director of Tradefair, said: "With close to 100,000 attendees, NAB is the busiest show in the media industry calendar. Everyone benefits from bringing the business and creative minds of the industry together with the most innovative and advanced developers and manufacturers. Our programme has proved to be hugely successful in the past, and we look forward to helping our client companies benefit from the substantial British presence in Las Vegas."

A key benefit of the pavilion approach is that it gives smaller companies a prominent presence, while also offering meeting and hospitality space through shared facilities. It means that every company taking part can get the maximum benefit from their time at NAB, from demonstrations to detailed discussions. 
Participants also receive the support of DIT, which includes helping newer companies to establish their credentials and maximise export opportunities.

(JP)
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