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British Companies Prepare For SET2014

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A group of eight British media technology companies is exhibiting at SET2014 as part of an initiative sponsored by UK Trade & Industry and managed by Tradefair.

The exhibition is expected to attract about 10,000 visitors from across Latin America and is organised by SET, the Brazilian Society of Television Engineering, covering all aspects of modern multi-platform digital media.
Many of the British companies have spent the summer in Brazil, involved in the World Cup, like Object Matrix, whose servers and asset management was used by Fox Sports Brazil to support its coverage. RT Software offers a graphics solution that draws virtual graphics onto the pitch for analysis of the action.
To archive content, XenData has extended the capabilities of its systems based on LTO tape, including more than a petabyte of data, equivalent to around 50,000 hours of HD.
QLS Distribution includes a number of leading archive, asset management and workflow brands in its software portfolio.
Calrec Audio is a providers of audio mixers for broadcast applications, and will be showcasing its digital and analogue desks at SET2014. TSL Products will be featuring devices supporting audio and video over ethernet using IP.
Cobham supplies wireless communications, getting camera and microphone signals back from difficult places like ocean-going yachts, horse race starting stalls and even cricket batsmen’s helmets.
The delegation is completed by Peak Communications, which provides broadcast, commercial and military customers all they need to set up satellite earth stations.
"The World Cup was seen around the world, and was hugely impressive, and of course the Olympics are just a couple of years away," said Mark Birchall of Tradefair.
"British specialist vendors continue to lead the way in the rapidly-changing broadcast and media market, and I am delighted to be working with these eight leading companies once again to help them take the best of British to Brazil."
SET2014 takes place in the Expo Center Norte in Sāo Paulo, Brazil, 24 – 27 August. The base of the UK Pavillion can be found at the Tradefair stand, B16f.

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