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IABM, BVE Announce Partnership For 2017

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IABM has announced a partnership with BVE, which will see the two organisations working together throughout 2017.

The collaboration will provide increased activity and more opportunities for members during the show, as well as enabling BVE to utilise IABM's range of skills and services, attracting a wider audience and broadening its content base.

Furthermore, IABM will work with BVE to develop a one-day training course to run alongside the event and create hosted C-Level tours of the show to provide a personalised on-site experience for time-pressed, senior delegates. Among other initiatives IABM will also work with BVE to develop a technology feature to add further value for visitors.

Dan Sacchelli, Event Manager, BVE, said: "I am extremely pleased to announce our partnership with IABM. The partnership not only solidifies BVE's place within the broadcast and media industry landscape but also shows that we have been listening to our exhibitors and visitors and have actively responded to their needs. With the program IABM intends to bring to the show and the type of visitors that will attract, our exhibitors are set to benefit exponentially."

Peter White, CEO, IABM, added: "IABM is dedicated to working with the organisers of major shows to deliver the best possible visitor experience – and so, the best return on investment for IABM member exhibitors. As soon as we began talking with BVE, it became obvious that they very much shared our vision. From there, it was simply a matter of working closely together on practical ideas to expand the appeal of the annual BVE show in London to deliver a 360 degree, high value experience for both visitors and exhibitors alike. I see this partnership agreement as being very much just a starting point, on which IABM and BVE can further develop over the coming years."

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