IABM To Unveil Expanded Hub At Inter BEE 2025

IABM is reinforcing its commitment to the Asia-Pacific market at Inter BEE 2025, unveiling an expanded IABM Hub that will include a member pavilion, the IABM Industry Impact™ Briefing, and an exclusive member drinks reception.

As part of its ongoing investment in APAC, the IABM Hub will host a dedicated member pavilion, offering companies a cost-effective platform to exhibit, showcase innovation, and engage new audiences across the region. Participating members will receive IABM support, pre-event promotion, and direct access to buyers and partners throughout the show. The Hub will be supported on the ground by IABM’s international team, including Japan-based Yoshiro Sawa, Global Head of Member Engagement Ana-Claire Bernardes, and Head of Knowledge & Insight Chris Evans. A dedicated lounge space will also be available for meetings and networking.

Ana-Claire Bernardes, Global Head of Member Engagement, said: "Our members value the opportunity to be part of something bigger – to access new markets, insights, and relationships that drive business forward. Through our presence at Inter BEE, IABM is helping create those opportunities and expand our members’ reach across this dynamic region and being where it matters for them."

A key highlight of IABM’s event programme is the IABM Industry Impact™ Briefing, scheduled for 19 November from 12:30–14:00 in Room 201, 2F International Conference Hall. Delivered by Chris Evans, Head of Knowledge & Insight at IABM, the session will explore the latest findings from the IABM State of MediaTech Report, providing data-led insights into the APAC landscape, global technology roadmaps, and emerging investment trends shaping the region’s media technology sector.

Bernardes continued: "Through the IABM Hub, IABM Impact™ Briefing, and our member drinks reception, we’re creating meaningful spaces for connection and growth. It's all about helping our members make the most of their presence in this vibrant market."

Saleha Williams, CEO of IABM, added: "Inter BEE is an important event for our members and a key part of IABM's global strategy to connect, support, and inform across the market. The APAC region continues to show remarkable innovation and growth, and we're committed to ensuring our members have the insight, visibility, and engagement to thrive."

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