AIMS Launches Japan Subgroup

The Alliance for IP Media Solutions (AIMS) has launched a Japan subgroup, which will undertake marketing activities for the organisation in the region.

The subgroup will be responsible for increasing awareness of AIMS' messages and objectives in a way that is tailored to the Japanese market. It will work with the AIMS marketing working group to ensure that their messages are aligned; then, the Japan subgroup determines the best ways to reach the Japanese broadcast market.

For example, later this week, the Japan subgroup will have a presence at Inter BEE 2016 (Booth 8131), where AIMS members will conduct interviews with local publications, host webinars, and talk with customers and users who are interested in IP. Some AIMS member companies will also hold interoperability demonstrations in their own booths.

In addition, AIMS Board Chair Michael Cronk as well as Ted Miyazawa of Panasonic, chair of the AIMS Japan subgroup, will participate in an Inter BEE panel discussion on the various proposed methods of live IP transmission. They will address the purpose and goals of AIMS, its role in the standards adoption process, the AIMS roadmap, and interoperability. The panel session takes place on Friday, 18 November.

The AIMS members at Inter BEE 2016 are
Advantech, AJA Video Systems, Avid Technology, Harmonic,
Ikegami, Imagine Communications, intoPIX, Lawo, Matrox, NEC, Panasonic, Riedel Communications, SAM, Sony, and
Toshiba.

Michael Cronk, AIMS Board Chair, said: "Japan is home to key vendors and customers that contribute to the IP transition effort, so naturally AIMS wants to be as effective as we can in communicating with those important stakeholders. We recognize that our marketing will be more effective in Japan if it is conducted in the Japanese language and targeted at events and activities that draw Japanese broadcasters. We have a strong message for a common set of IP interoperability standards and specifications. The formation of a Japan subgroup is one step towards ensuring that our message reaches a global audience."

www.aimsalliance.org

(JP/LM)