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RUSHWORKS, Cache Media Sign Deal

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RUSHWORKS has announced a distribution agreement with Cache Media.

The companies will work together to bring RUSHWORKS' PTX Universal PanTilt head to the UK and Ireland broadcast and Pro AV markets.

PTX has been designed to expand the universe of integrated robotic lighting and video control. It is compatible with standalone cameras and camcorders by AJA, ARRI, Blackmagic, Canon, GoPro, JVC, Marshall, Panasonic, RED, Sony, or any that supports LANC control. PTX provides control of pan and tilt, zoom, focus, iris, and record start/stop, if the commands fall within the cameras' capabilities.

The addition of full DMX control means lighting directors and scene designers can include video cameras in their DMX universes, using DMX consoles to block shots using one or more cameras in their scene definitions. They can iso-record one or more cameras for post-event video editing, and can send the video outputs to IMAG displays and/or incorporate them in their media server outputs. The PTX has a fixture profile that can be loaded into lighting consoles and software for integrated lighting and video show design.

"The PTX Universal Pan/Tilt head received an incredible reception from visitors as well as multiple awards at NAB when it was introduced," said Rush Beesley, president, RUSHWORKS. "Since then, we've received inquiries each and every week from international sources. It was obvious that the time was perfect to further enhance our presence, and we are delighted to announce that Cache Media, a company with an impeccable reputation for expertise and service, will be our distributor in the UK and Ireland."

Stuart Cameron, Managing Director, Cache Media, added: "We are delighted to be working with RUSHWORKS. The fit between the two companies is perfect synergy. As TV operations converge, having DMX control allows the lighting designer to plan scenes with both lighting and video presets – this enhances creativity and reduces costs. It is also particularly relevant for our clients in the event, rental and staging industries. So we are very excited at the prospect of providing a unique product for these markets."

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