Broadcast News

Bookmark and Share

Benefits Of Adding Video To Your Website

News Image
In today's fast-paced, ever-expanding world of advertising, more and more businesses jump on the bandwagon of adding video content to their webpage. And with good reason.

The advantages of including informative, innovative and memorable marketing messages via video is an important way of attracting and engaging customers to your website. If your business is seeking a creative way to stand out from the competition, video may well be the answer. According to Cisco, 69% of all internet traffic will be made up by video content by 2017. To avoid being left in the lurch, let's have a look at the top five benefits of adding video to your company's website.

1. Visual Experience

Watching a short, to-the-point video about a product is the way forward. Gone are the days of reading long, drawn-out 500 word paragraphs which neglect the short attention span of today's customer. An effective video can be easier to digest and provide as much information by communicating to the viewer through more aesthetic means while saving valuable time. The enhanced user interaction as well as the capabilities of features like HD, streaming and animation indicate that the potential of video content is endless and a sure-fire way of getting a message out to your customers.

2. Personality

Those outdated 'Get to know us' profiles which list the likes and dislikes of employees on a company's website should be ancient history thanks to video content which has the ability to display the personality of the business in a more appealing and modern way. Video messaging can emit an emotional response from the customer aimed at aligning them your businesses persona. Whether you want to be funny, reliable, sophisticated or educational, the choices are never-ending and embedded videos are a great way of portraying personality to the customer.

3. On Demand

Thanks to On-Demand Video, the accessibility of your content is available to anyone, anywhere at any time. Unlike traditional sales methods, the customer can view your marketing campaign whenever is convenient to them and can do so as many times as they wish. Not only is it more convenient to the customer, the capabilities of video can be accessed on any device across a multitude of digital platforms. This means that whether you're on the go with your smartphone, stuck at work on your desktop, or at home on a tablet, the content is ready and available to view.

4. Social Media

The rise and success of social media is undeniable and any businesses that do not take advantage of reaching a wider, potentially global audience are likely to become stuck in the past and condemned to the history books. Whether it's Twitter, Facebook, Instagram, Snapchat, Tumblr, or any of the other hundreds of social media websites, having a social media presence is where it's at. Combine this with the capabilities of video on your webpage and success is bound to follow. Setting up marketing campaigns in unison with social media is a simple formula which allows users to share your message to others and act as the modern day word of mouth advertising.

5. SEO Results

When customers use search engines to search for a business, the ranking in which the website appears is often of great importance to those in charge. Recent findings in a study conducted by Forrester show that a webpage with video is 53 times more likely to rank higher than pages that only present text based content. This suggests that search engines prioritise video results and they are therefore likely to be easier found on the web when searched. Once searched, the customer then is likely to stay on the page for a longer duration as they are hopefully engaged with the messages presented in the video.

The evolution of marketing continues to move at an accelerated speed and video is a hugely contributing factor. Those with their fingers on the pulse will realise that video will only continue to rise in popularity and demand. If a picture is worth a thousand words, a video is worth much more.

Author Bio: If you are interested about adding video content to your webpage, let the experts help. Mallard Productions are an award-winning video production company based in Glasgow and accessible to the whole of the UK. They are an experienced, dedicated team in both single and multi-camera productions focused on producing high quality promotional videos and telling stories with professional editing and stylish animation.
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Latest Video Marketing Statistics
As small business owners, we all see the advancements digital marketing has made in the past decade and how effective it is at creating successful bus
Corporate Video Production Is Here To Stay
2016 saw video marketing reach new heights for marketers. 61% of businesses have used video compared to just 34% the year before. You may still have d
Writing A Video Brief
Writing a brief for your video is usually the first place to start when commissioning a video project. This can conjure up images of huge documents pa
Editshare Reveals Lightworks NLE Version 14.0
EditShare has revealed the Lightworks NLE version 14.0, which includes a new look and an extensive list of new features to benefit YouTubers and socia
What Is Silent Video?
If you follow any business on Facebook, you have probably seen silent videos and may have become accustomed to that format when it comes to marketing
Beamr Unveils Breakthrough Video Delivery Technology
Beamr,media compression and delivery experts behind the widely-acclaimed JPEGmini photo compression technology, has unveiled Beamr Video. This enables
ITN to partner with Google on Video Store
ITN has announced that it is partnering with Google in the planned launch of its innovative Video Store, the first open video marketplace where consum
Take One's Guide To Encoding YouTube Videos At The Best Quality: Pt I
Article credit: Take One. YouTube boasts over one billion viewers every month so it shouldn't be dismissed as an important distribution channel and po
MediaMelon Upgrades Video Streaming
MediaMelon has introduced MediaMelon QBR™ technology, a new streaming approach that reduces bitrates for IP-based live or on-demand video services whi
Video Marketing Trends For 2017
It's 2017, so, let's look at the video marketing trends to look out for this year. Video marketing is always evolving so to stay on top, you need to s
ADS Tech launches Instant VideoMPX
ADS Tech a leader in consumer video editing solutions, has announced the launch of Instant VideoMPX, a new device which can be used with a Windows XP
Telestream Introduces Vantage Social
Telestream has announced the creation of a solution to the growing challenge of delivering a continuous supply of compelling, high-quality video conte
Voddler, VUBIQUITY Announce Partnership
Voddler Group AB and VUBIQUITY have announced a long-term partnership. The agreement will allow VUBIQUITY to use Voddler's next-generation distributio
Broadpeak Introduces New Off-Net CDN Service
Broadpeak have announced a new off-net CDN service that is specifically designed to optimize video delivery for content providers. By enabling video c
ViewCast's IVN expands content distribution
ViewCast Corporation has announced that at IBC 2004 the company will showcase the use of its Interactive Video Network (IVN), in conjunction with its