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07/09/2016

Video And It's Industrial Power

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Storytelling is part of every business, even if you don't realise it.

Storytelling is a buzzword in marketing and since marketing has moved to the forefront of business, so has the mediums of which you tell a story.

Industrial video production is a topic, which no one seems to talk about but, in this current time when we industrially produce everything. From energy to clothing and the packaging of all of the above – the need for industrial production is relevant today in more ways than one.

The benefits of video are limitless and the developments in technology has allowed information to be attained at our fingertips – distributed across a multitude of social platforms and connecting with people across seas with one simple click.

Developments in industrial production has allowed our work to become compact, action stacked, fast-paced time-lapsed and all with an ambience, quite like a cinematic climax.

Video should be fun and engaging – even if the company brief itself doesn't sound like the most thrilling. There's a true talent in taking a health and safety training video and making it interactive and versatile.

Creativity is not always clearly outlined in the job itself but it is in your approach. Bringing innovative concepts to a standard brief is what makes creative industry's like video production so powerful.

The most important parts of video will always be the people, the places, the plot and the purpose.

The purpose of your video is probably the strongest marketing message, but people usually fall into the trap of trying to think of the 'what' instead of the 'why' first. If you know why you're creating this video, then the rest of will fall into place.

A great example of this, is Esse Engineering, a recurring client of Shot Blast Media's. The company have previously struggled to show its heritage stance in the way they manufacture its products. A company since 1854, Esse has worked to the same high quality control standards for generations.

To visualise this process, Esse wanted to connect the viewers and its brand by taking them on a observational process of development, allowing the audience to have a first hand experience in all areas. This visualised the human care that goes into crafting each item from Esse – no corner is cut in their production, meaning neither was it in ours.



www.shotblastmedia.co.uk/
VMI.TV Ltd

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