EBS Announces ITV Choice Contract

EBS has agreed a deal with ITV Choice to supply EPG data listing to its platforms in Africa and Asia.

Part of ITV, ITV Choice hosts British entertainment, including award-winning drama, gameshows, entertainment and inspiring documentaries, made available throughout Asia, the Middle East and Africa, reaching more than 100 countries.

Using its multi-platform, multi-territory, scalable software solution, Pawa, EBS takes the scheduling information for ITV Choice and restructures it to meet the requirements of the individual platforms. Fully integrated, the data workflow provides the channel with a write-once-publish-many capability.

In addition to the above, EBS is also providing ITV Choice with high-quality programme images across multiple channels and platforms. EBS' image team ensures that images are rights-approved for appropriate territories, enabling ITV Choice to maintain editorial control with images associated with its brand.

Keith Bedford, Managing Director, EBS, said: "Whether content is discovered via a recommendation engine, onscreen guide or simple search, quality programme information is crucial. ITV Choice is a major addition to the television schedule in Asia, Africa and the Middle East and we're very pleased to have been selected to provide multi-platform, EPG data services."

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www.pawa.tv

(JP)