Broadcast News

Bookmark and Share

Absolute Outsources Production IT To ERA's Hosted Services

News Image
Visual effects house Absolute has established an important industry first after completely outsourcing its production IT requirements from its Poland Street offices to ERA's hosted services. The resulting Infrastructure as a Service deal (IaaS) will confer multiple benefits to Absolute, saving on power consumption and space — both at a premium in Soho — while providing it with almost instant scalability and the ability to offer clients more services.

Absolute is a Visual Effects company specializing in high end TV Commercials, music videos, films and Digital Media. The company offers a full service facility with Grading, 2D, 3D, Editorial and Sound Design Services.

After a strong period of investment (particularly in its 3D, Colour and film departments), the business needed a forward-thinking plan to support its continued expansion in Soho and to enable it to efficiently manage new, bandwidth-hungry technology as well as significant demands on power, cooling and connectivity. With increasingly sophisticated CGI and rendering requirements, it was vital for Absolute to find faster and more efficient ways to ramp up for major projects.

So, in a move that heralds a more effective approach to technology management for the creative industries, Absolute is relocating all of its production IT infrastructure to ERA's secure datacenter, including storage (based on PixitMedia PixStor), workstations, rendering and Cisco networking. ERA will assume responsibility for secure and reliable connectivity and performance, providing remote access to hardware via direct dark fibre connection – all supported by a full 24/7 Service Level Agreement (SLA). Absolute will continue to hold responsibility for all day-to-day applications and user configurations.

This new service is known to Absolute as CTRL (Creative Technology in a Remote Location) – in every sense a control centre for Absolute's continued growth in both infrastructure and technology.

For Absolute, the benefits of this move are manyfold. Financially, savings will be made on the cost of power and cooling, as well as office space, support and management. Further more, all hardware and software purchased can now be classed as a service, not a capital asset, moving spending from Capex to Opex. Autonomy is unaffected by the move as Absolute still retains all the access they require to manage and support everyday operations.

"The financial benefits of this are obvious," says Dan Bennett, Absolute's Managing Director. "The cost of power and cooling as well as office space are of importance, but what was key to us engaging in this solution was the scalability and flexibility it offers our business."

With ERA's support, the team now has access to immediate and unlimited capacity to ramp up for large projects, enabling it to successfully cope with spikes in render/workstation usage and storage processing - for short periods to several months. Should Absolute require a virtual server within its infrastructure they can simply access this on a monthly basis within ERA's virtual environment.

"The Post industry is gaining confidence in SaaS, particularly for workflow and remote collaboration, but companies have been more hesitant in transitioning core production IT to the cloud," says Sean Baker, Commercial Director of ERA. "Absolute has embraced the opportunities IaaS offers to make it more adaptive and competitive - from reduced latency, increased efficiency to scalability. We're excited to have been able to help them make this transition."

Moving to an outsourced model has enabled Absolute to better respond to clients' needs, manage their internal resource more efficiently and expand their core business. Previously, the company's IT team had spent valuable time on hardware support, upgrades and managing connectivity issues. Now their skills can be focused back on the business, developing creative solutions for clients. Furthermore, as real estate prices in central London continue to spiral, precious Soho square-footage that had previously been used for equipment storage can be repurposed into revenue-generating spaces.

Dan Bennett explains: "Outsourcing our production IT infrastructure to ERA allows our business to be scalable on a level that is unprecedented in the visual effects industry. The new efficiencies this model delivers will enable us to work smarter and faster on every project and crucially space that was previously used to store kit will be transformed into two new colour grading suites, allowing us to offer more flexibility for our current client base and open our doors to grading for long form film and TV work."

He concludes, "ERA is one of our most trusted technology suppliers, with a reputation for reliability and delivery, and we have confidence in their technical expertise. They have shown a real understanding of our operational and creative needs and worked closely with us to provide a solid, cost-effective and scalable IaaS package that gives us the freedom to take our business to the next level."

Top Related Stories
Click here for the latest broadcast news stories.

Pip Studios Appoints Head Of Client Services And Business Development
Pip Studios, part of Molinare Creative Group, has appointed Shannon Sewell as Head of Client Services and Business Development. The appointment solidi
Innovative Production Services Elevates Audio Production With Lawo
Innovative Production Services, a leading provider of cutting-edge event production and OB solutions, has announced the acquisition of the state-of-th
iWedia And OBLO Announce Dynamic DTV Services And Products
iWedia and OBLO have announced availability of a curated offering crafted to empower operators in enhancing user engagement and refining their monetiz
CJP Broadcast Services Develops Production Suite
CJP Broadcast Service Solutions is developing a cutting-edge production suite for Basingstoke College of Technology (BCoT). The studio, a £500,000 inv
Ateliere Offers New Complimentary Professional Services
Ateliere Creative Technologies has launched a new complimentary Professional Services offering that provides assessments for studios, broadcasters, po
Black Box Is Now A Mitel Financial Services Specialisation Partner
Black Box® has announced that it is now a Mitel Financial Services Specialisation partner. A global market leader in business communications, Mitel an
Cobalt Iron Unveils Isolated Services Vault
Cobalt Iron Inc has announced Isolated Vault Services™, a new enhancement available in the Cobalt Iron Compass® enterprise SaaS backup platform. In a
ATG Danmon To Promote Range Of Integration Services
Exhibiting with Danmon Group colleagues on stand 8.B60, ATG Danmon will promote its comprehensive range of systems integration services at IBC 2023. T
DNAV Promotes Mike Adachi To Field Services Enginner
DNAV has promoted Mike Adachi (Mike D) to the role of full-time Field Services Engineer, effective immediately. Mike, a contractor with DNAV since Aug
The Dot Group Provides Data Transport Services To Molinare
The Dot Group is providing data transport services to Molinare, London’s foremost post-production company. Molinare – celebrating 50 years in business
SMPTE Teams Up With Open Services Alliance®,
SMPTE® is partnering with the Open Services Alliance®, which focuses on enabling improved open interoperability among service-based applications. This
Planetcast Chosen As Media Services Partner By Star Sports, Viacom 18 And Times Internet
Planetcast Media Services has been selected as media services partner by Indian Premier League (IPL) rights winners Star Sports (domestic TV broadcast
Antenna Entertainment Migrates To Imagine Communications' Cloud Managed Services
When major media organization Antenna Group, based in the Netherlands, acquired Sony Pictures Television's network portfolio in Central and Eastern Eu
Carousel Digital Signage Bundles Two Primary Services
Carousel Digital Signage has bundled two of its primary services for new and long-term Carousel Cloud customers that provide a wealth of design and tr
Telstra Broadcast Services And BT Enter Strategic Alliance
Telstra Broadcast Services (TBS) and BT have entered into an initial five-year strategic alliance to bring together each company’s global media networ