Amagi's CLOUDPORT Deployed By H&C TV

Amagi's CLOUDPORT platform has been deployed by Horse & Country TV (H&C TV) to optimise the delivery of new channels globally.

The television channel broadcasts exclusive sports event coverage, news, documentary, and personality-led programming about equestrianism and the country lifestyle.

By utilising CLOUDPORT, which offers end-to-end broadcast workflow capabilities on the cloud, H&C TV is able to reach a wider global audience more cost-effectively than traditional satellite-based playout methods. Transmission quality is also improved.

The CLOUDPORT platform offers 99.99% guaranteed broadcast SLAs, and can be deployed at the edge, at the teleport, or even at the data centre to suit the broadcaster's distribution requirements. By providing H&C TV with comprehensive playout and ancillary workflow management on the cloud, CLOUDPORT simplifies operations, increases flexibility, and lowers OPEX and CAPEX, while enabling higher playout reliability.

With CLOUDPORT, H&C TV can support dynamic graphics as well as live sports content, while localising each channel via subtitles, additional language audio tracks, and channel logos to best address regional audience preferences. The platform also enables H&C TV to monetize new markets through targeted advertising.

"We transitioned to Amagi's CLOUDPORT platform in Benelux and Sweden in 2013 and then in the U.K. in 2014. We have since expanded into Australia and Germany," said Heather Killen, CEO and chairman at H&C TV. "Amagi's CLOUDPORT platform resolves our challenge of reaching high-value, non-contiguous geographies, enabling us to launch new channels affordably and with a short time to market of just four weeks. With traditional satellite technologies that would never have been commercially viable and the lead times would have been longer."

"H&C TV is a great example of an award-winning TV network that is best served by leveraging cloud-based channel playout technology versus satellite feeds," commented Srividhya Srinivasan, co-founder at Amagi. "Through CLOUDPORT, H&C TV is able to perform hyper-localized and cost effective international distribution of its channels."

www.amagi.com

(JP/MH)