TNDV For 49th Annual Country Music Awards

TNDV recently produced live streaming media and video packages during the 49th Annual Country Music Awards.

The mobile production company has provided video production services to the Country Music Association (CMA) and Disney/ABC for the CMA Awards for the last six years, but its role increased this year. Working alongside the CMA, TNDV produced video of the CMA Awards' Press Conference, live celebrity interviews, and the pressroom and backstage happenings on awards night. This included CMA Awards Backstage, a live, multi-camera streaming second-screen experience that gives fans an exclusive, behind-the-scenes look at the CMA Awards, from the Red Carpet to special behind the scenes moments.

TNDV deployed a 34-member video crew and a significant amount of gear, including dozens of cameras, live sound and lighting kits, a range of monitors, miles of fiber cabling, along with its 40-foot expanding side HDTV truck Aspiration, which was used to switch CMA AwardsBackstage.

On Sunday afternoon, the CMA held a press conference prior to the show. TNDV shot and edited video of key presentations, including clips and sizzle reels of CMA Awards Co-hosts Brad Paisley and Carrie Underwood; and CMA CEO Sarah Trayhearn, which the CMA promptly uploaded to its YouTube channel.

On Monday and Tuesday, TNDV produced video of celebrity interviews during the CMARadio Remotes, a two-day event allowing radio stations around the world to conduct live on-air interviews for their listeners. The large ballroom in the nearby Music City Convention Center was set up with around 50 small booths, where radio stations could conduct live interviews of the stars.

To make these celebrity interviews available to a broader, global audience, TNDV had its own booth where host Kelly Sutton interviewed the stars. The TNDV crew shot the video using three Panasonic DSLR cameras on tripods, with LED lighting, wireless mics and other live sound equipment. Immediately following the interview, two TNDV editors brought the ISO-recorded footage into Final Cut Pro for post-production, including graphics, audio sweetening and branding. When finished, the CMA uploaded the videos to their YouTube channel for viewing or download.

After winning a CMA Award, recipients visited the CMA pressroom backstage to take questions from reporters. TNDV produced a live video feed of the pressroom that was made available to media organisations.

In the same timeframe, TNDV also produced the seven-hour long CMA Awards Backstage second-screen experience that let ABC's viewers watch the stars go from their limos to the Red Carpet, and then backstage during the show. TNDV produced four live, uninterrupted HD streams that viewers could select to watch on mobile devices. A total of 16 live HD cameras were strategically placed around the venue, including one in the broadcast truck so viewers could watch the show's director in action.

"For our company, the CMA Awards is always a richly rewarding experience that challenges our technical and creative sensibilities like nothing else,” said Nic Dugger, owner and president of TNDV. "We're proud that we kicked it up a notch over last year's awards night, producing video of many concurrent events featuring the who's-who of country music. Considering the technical and logistical challenges of this intensive four-day event, we're extremely proud that our projects went off without a hitch."

www.tndv.com

(JP/LM)