Broadcast News

Bookmark and Share

TNDV Provides Live HD Coverage Of Three Motorcycle Races

News Image
To capture the excitement of its 115th anniversary celebration during the 2018 Labor Day Weekend, iconic motorcycle brand Harley-Davidson asked Nashville-based TNDV to provide facilities for live HD coverage of three motorcycle races around Milwaukee within an intensive, fast-paced 18-hour window.

Throughout the weekend, thousands of motorcycles filled the streets, and spectators gathered at three venues to watch the Flat Out Friday, Hill Climb, and Beach Brawl race events on venue Jumbotrons. The events were also produced for distribution over Facebook Live.

TNDV served as technical producer, managing two of the company's high-end HD mobile units and TV crews, and worked closely with sports specialist Ohlmeyer-Kussero Group, which produced all three races. For the Hill Climb and Beach Brawl events, TNDV managed, crewed and operated the venue AV systems, including five large-scale GoVision LED walls and public address (PA) systems.

At the start of each event, TNDV sent a main and back-up program feed to Switchboard Live, a cloud-based content distribution service. Switchboard Live’s on-site technicians handled live encoding and streaming of the shows to more than 700 Facebook pages simultaneously, including sites associated with Harley-Davidson, their dealers, and fan clubs worldwide, making it appear as though the live events were originating from each of these pages. The service also provides in-depth reporting on delivery performance, audience reach and more.

"Harley-Davidson is an enterprise, and their objective was to extend the reach of their content to their global deal network, athletes, partners and other sponsors to a variety of consumer-facing, video sharing platforms," said Jayson Fuhlbruck, Growth and Partnerships for Switchboard Live. "Our job was to provide the scale and reach they desired to connect their social media destinations, and activate their audiences wherever they were located. Working with TNDV, we demonstrated an exceptionally strong ROI compared to traditional broadcast delivery that really defines a new direction for the distribution of corporate and entertainment events."

"This entire project involved coordinating a myriad of time-sensitive activities, tasks and resources at each production venue to flawlessly deliver the three multi-hour, action-packed live shows one after another," said Nic Dugger, TNDV Owner and President. "We brought two of our most nimble trucks, Elevation and Inspiration, for rapid deployment in very tight spaces. Getting these trucks loaded and unloaded quickly and efficiently was crucial to staying on schedule during this challenging, two-day event. Producer/director Chris Ohlmeyer assembled an outstanding team of professionals to make the shows happen."

Flat Out Friday
The first of the three events, 'Flat Out Friday', pitted motorcyclists 'bar to bar' for a competitive, high-speed race around a flat, oval race track within the UW-Milwaukee Panther Arena, Friday, August 31 from 8-11pm. While this is not an official Harley-Davidson event, the company has sponsored it—and held the broadcast rights to it—for the past few years as part of its celebratory anniversary weekend. TNDV deployed Elevation, one of its custom HD mobile units, for this special indoor circle track event.

Hill Climb
The very next morning, it was off to Little Switzerland, a ski resort 45 minutes north of Milwaukee, which, in the summertime, serves as a mecca for bikers that want to ride on the grass and dirt-covered slopes. For this three-hour, vertical Hill Climb Race at 9am on Saturday, September 1, TNDV used Inspiration, another of its capable mobile units, to produce content of the bikers riding up one side of the mountain and down the other to the finish line.

Beach Brawl
While the Hill Climb was underway, another TNDV crew was packing up all the gear needed for the Harley-Davidson Beach Brawl into Elevation, and drove it to Bradford Beach on the Lake Michigan shoreline to set-up in time for its 1pm start. This race featured motorcycles outfitted with specialized tires that could get traction on sand.

Fan Engagement
At each event, TNDV managed the playback of pre-produced video packages during the races, live reporters on the sidelines, and talent—including play by play and color announcers—sitting on small sets close to the action. Technical crews and talent used David Clark headsets to hear each other over the roar of the bikes and spectators. This ambience was also captured by specialized microphones to add excitement to the shows.

Working with Karmarush, a sports technology firm, TNDV also incorporated real-time rider tracking and live graphics. Karmarush’s workflow included active RFID chips from PrimeTime Timing, which acquired and converted real-time data for integration into custom-built templates for broadcast-quality graphics. This specialized telemetrics technology tracked which biker was in which position at any given time, with data updated every lap. These real-time metrics also enhanced on-screen graphics with leader boards throughout the races.

The TNDV Infrastructure
TNDV’s Elevation and Inspiration trucks provided ample seating for crews along with top-flight, broadcast-quality production gear. The technical infrastructure included Hitachi HD-1200 broadcast cameras, Ross Vision production switchers, Imagine Communications Platinum routers, Abekas Mira slo-mo instant replay systems, and various graphics systems to produce uncompromised HD quality broadcasts.

Single-mode fiber was deployed across all three locations, using MultiDyne SMPTE-HUT transceivers to carry camera feeds over long distances; and Sescom SES-FA2BAL-BD extenders to move audio to the PA systems. TNDV also integrated special technologies for challenging elements of the live production, including the use of Marshall Electronics CV343-CSB cameras to capture motorcycles in areas where manned cameras were a safety concern.
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Firehouse Productions Sets Live Sound Ablaze With Dante Audio-Over-IP Networking
As a sound production company specialising in live events, Firehouse Productions is regularly entrusted with the design, operation and management of c
SIS LIVE, ABS Launch New Platform
SIS LIVE and ABS have announced a new dedicated solution for OU services. The SIS LIVE Gateway Service solution for ABS Occasional Use services was an
JVC JY-HM360 Handheld Camcorder Makes The Perfect Live Event Companion
JVC has introduced the JY-HM360 handheld HD camcorder, ideal for use by event videographers. It features a 1/2.3-inch 18.9 megapixel back-illuminated
Alias Hire Invests In The Live U LU-400
Alias Hire had been investigating the various products of mobile SIM based products for a few years prior to when we purchased our Live U (LU-400) dev
Telestream Announces Latest Version Of Lightspeed Live Stream
Telestream has announced the latest version of Lightspeed Live Stream, its enterprise-class live multiscreen encoding, packaging and distribution syst
NFTS Launches Live TV Simulator Course
The National Film and Television School (NFTS) has launched a Live TV Simulator Sports Production course in partnership with HBS Broadcast Academy, th
Matrox To Showcase Captioning Of Live Web Programming
Dedicated to offering intuitive solutions for broadcasters, Matrox is demonstrating the Monarch HDX's all new, captioning of live internet programming
SAM Demonstrates World's Fastest 4K Live Sports Workflow
At NAB 2017, Snell Advanced Media (SAM) will introduce a wide range of new technology across its product portfolio. These include the new 12G - SDI pr
TNDV For 49th Annual Country Music Awards
TNDV recently produced live streaming media and video packages during the 49th Annual Country Music Awards. The mobile production company has provided
Sony's Simple Live Streaming Service Now Available
Sony has announced that its Simple Live Streaming service, a new proposition for users to streamline the process of acquiring live content, will be av
GLOOKAST Delivers Live Ingest Control At IBC
GLOOKAST has announced that it will be launching Gloobox LiveOps, a multiviewer-based live ingest control application, at IBC. Gloobox LiveOps allows
Axon To Demo Live IP Interoperability At IBC
With IP now a reality, there are still challenges to overcome, such as fast and seamless switching, network management and IP control and monitoring.
Groovy Gecko Provides Live Video Services To Lumos
Groovy Gecko has delivered a live video stream for the latest fundraising campaign of J.K. Rowling's children's charity, Lumos. The fundraising event
GMIT Launch Enhanced RelayCaster For Live Content Contribution
GMIT will showcase its newly acquired RelayCaster and CodecCaster products for the first time at IBC2017 since acquiring the technology of Motama GmbH
Barix Audio Bring Live Cosmic Radio Garden To Montana's KFGM
Bringing her unique freeform radio style to Missoula Community Radio listeners over the airwaves and online, veteran deejay Nancy Walton is using Bari