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05/03/2002

Rushes launch Adrenalin music promo department

Rushes have announced the launch of Adrenalin, their new music video department.
Rushes have always embraced music videos and the launch of Adrenalin continues and expands upon this. Dedicated services offered by Adrenalin include: neg developing, shoot attendance, pre-production advice, meeting facilities, storyboarding, the widest choice of telecine in Europe - Spirit & C Reality and some of the most talented visual effects artists in the world.
Adrenalin, under the direction of Rushes Head of Visual Effects, Bill McNamara, offers clients a superlative choice and a level of service and facilities generally reserved for commercials clients in other post houses.
McNamara said: "We decided that Rushes needed a dedicated team to work with music creatives because we need to be sure that we find the best solutions all round. Our job is to help create great effects and uncompromised pictures and this means that jobs need to be planned in advance. We want to work with our clients right from the inception of a project to be sure that the final result as good as possible. Adrenalin will ensure that we keep our promo clients up-to-date with advances in technology and the evolution of new kit like Combustion means that more can be achieved on time and within budget."
Jonathan Davies, Rushes Promo Producer, will work alongside Rushes artists, Colourists Mark Gethin, Dom Aarons and VFX artists, Duncan Malcolm, Matt Jackson and Marcus Woods, to ensure that the client receives help and advice at every turn. Davies said: "We have built a fantastic team here, a real hot bed of talent, who are as mad about music videos as our clients are. We are passionate about producing the best pictures we can. Adrenalin sums it all up - we get a real hit when we work on great jobs with all the great Directors who use Rushes."
Rushes, www.rushes.co.uk
(GB)

VMI.TV Ltd

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