Sony ODA New Workflow Efficiencies with Masstech

Masstech Group's media asset management, archive and workflow solutions, now offer integrated support for Sony's Optical Disc Archive - providing media enterprises with tapeless workflows to archive, manage and transform their valuable content throughout its lifecycle, from production to distribution.

Masstech solutions provide comprehensive media asset management (MAM) and content storage management capabilities, enabling users to effortlessly move content between Sony Optical Disc Archive storage and production systems while making it easy to access, find and manage increasing volumes of media assets. Masstech solutions' deep integration with an extensive array of third-party automation, production and playout systems provides a transparent bridge between Sony Optical Disc Archives and critical systems in broadcast and professional media operations, enabling content and metadata to flow unhindered in efficient, automated workflows.

Alan Gagliardotto, Sony's Product Marketing Manager for Optical Disc Archive said: "As content is used in active environments and file sizes increase, finding a seamless and dependable solution for simple, cost efficient storage becomes integral to the clients we support.

"Working closely with Masstech's solutions allows all parties to achieve optimal, reliable storage capabilities, which fit easily into various workflows, from production to archive."

Joe French, President and CEO of Masstech, added: "Tight integration with the Sony Optical Disc Archive platform expands the range of storage technologies supported by Masstech solutions while enabling our mutual customers to leverage the full capabilities of the Sony technology.

"We're excited to be working closely with Sony to bring this new integrated support to the market."

Sony ODA
Masstech

(MH/CD)