Imagine Communications Acquires RGB Networks

Imagine Communications has signed a definitive agreement to acquire the assets of RGB Networks, Inc., based in Sunnyvale, California. The transaction, subject to customary approvals and closing conditions, will include the majority of RGB Networks’ employees.

The acquired assets will be integrated into the Imagine Communications advertising management and video infrastructure portfolio. RGB Networks provides IP cloud-based video delivery solutions that help enable media providers to streamline and monetize TV Everywhere and OTT services with reliability and scalability.

With core technology strengths in video packaging, cloud DVR, and ad insertion, RGB Networks’ products are deployed in over 400 communication service providers worldwide. RGB Networks' technology enhances Imagine Communications' end-to-end video playout and distribution portfolio, extending the capabilities of the most comprehensive and widely deployed TV Everywhere and video processing and compression solutions available.

One of the biggest challenges facing TV networks, station groups, and MVPDs is the ability to dynamically package and format video content and accommodate the ever-expanding diversity of devices. With a rich history of transcoding leadership, RGB Networks' next-generation Just-in-Time Packaging simplifies and enhances the delivery of streaming media to a consumer's device of choice, complementing Imagine Communications' compression expertise and leadership in ABR transcoding and encoding. Just-in-Time Packaging enables media companies to deliver video on demand (VOD), cloud DVR and TV Everywhere services without pre-packaging video assets in each of the adaptive streaming formats. This reduces the need for costly storage and network bandwidth – allowing video providers to more quickly and cost-effectively expand their TV Everywhere libraries and transition to new adaptive streaming formats.

RGB Networks' Dynamic Ad Insertion (DAI) technology is designed for ABR and virtualised data-center/cloud environments, and is structured to dynamically manage and execute addressable ad and alternate content campaigns in unison. By integrating RGB Networks' streaming Dynamic Ad Insertion capabilities into its media portfolio, Imagine Communications will enable the delivery of personalised advertising in real-time, across all video stream types, and on subscribers’ preferred viewing devices. This allows each component to optimise cloud and virtual instance resources, increasing subscriber engagement and revenue generation. RGB Networks’ advanced packaging and transcoding portfolios ensure large-scale, cost-effective video delivery to any IP-enabled device.

www.imaginecommunications.com

(CD)