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09/01/2015

UHD Alliance Formed To Push 4K

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A group of Hollywood studios, consumer electronics brands, content distributors, post-production and technology companies have launched a new 'UHD Alliance' to support innovation in 4K and higher resolutions.

The alliance is formed by global companies including DIRECTV, Dolby, LG Electronics Inc., Netflix, Panasonic Corporation, Samsung Electronics Co., Ltd., Sharp Corporation, Sony Visual Product Inc., Technicolor, The Walt Disney Studios, Twentieth Century Fox and Warner Bros. Entertainment.

It has been created with "the consumer in mind" and will aim to provide information on UHD content and devices to facilitate widespread access to the format. It will also seek to help consumers "benefit from a seamless, integrated and high-quality Ultra-HD ecosystem" by making UHD content and devices being clearly identifiable in-store.

"As the UHD environment continues to evolve, we are strengthening our commitment to high-quality UHD content and devices," said Hyunsuk Kim, President, Visual Display Business at Samsung Electronics. "The Alliance will encourage the development of high-quality UHD content while distinguishing TVs that provide the most premium UHD viewing experience."

"The innovative advancements and quality improvements with TVs are evolving rapidly, as seen throughout CES," said Mike Dunn, President, Twentieth Century Fox Home Entertainment. "The UHD Alliance will benefit consumers by identifying products and content that will give the true UHD experience."

"These technologies allow us to utilise a much broader palette to tell our stories while providing viewers with true-to-life colours, superior contrast and premium picture quality," said Ron Sanders, President, Warner Bros. Home Entertainment. "Working with a wide industry consortium is the best way to deliver these experiences within premium entertainment."

"The UHD Alliance aims to ensure that all of the links in the chain – from the production, distribution and consumption of content to the playback capability of devices – meet the premium quality standards, whilst embracing options that are open and allow flexibility in the market," a statement said.

www.samsung.com

(IT/JP)
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