Broadcast News

Bookmark and Share
06/08/2003

IBM & Threshold create animation and visual FX solutions

IBM and Threshold Digital Research Labs are to expand their work together to create next-generation digital animation studio capabilities.
At the heart of the deal is IBM’s “On Demand” technology, which enables animation production facilities to be infinitely scalable.
The technology puts horsepower into the hands of animators and producers when they need it allowing for high quality, high-speed production at controllable costs.
These capabilities will enable Threshold to simultaneously produce a number of computer-animated movies, location based entertainment, prime time TV animation and visual effects for feature films.
“IBM's goal is to be the best technology supplier to the Industry. We are taking the next step in evolving the way digitally animated movies are made by making animation more effective, faster and on demand. We are applying the latest in on-demand infrastructures, and establishing capabilities that can be exploited by the entire industry,” said Dick Anderson, General Manager IBM Media & Entertainment and Digital Media.
"We are partnering with Threshold because we saw a tremendous opportunity to team up with an innovative company with a history of exploiting the flexibility and power of open standards based computing technology."
The collaborative project will deploy IBM Digital Content Creation solutions, comprised of IntelliStation workstations running on Linux, as well as industry leading eServer BladeCenter and xSeries 440 systems. The IBM BladeCenter represents the densest computing system available and has become the system of choice for many visual effects firms who require ever increasing computing power to deliver the jaw-dropping special effects that theatre-goers have come to expect. The effort will also help to shape IBM's industry leading work in variable processing infrastructures - to provide render cycles in a shared service model.
(GB)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

02/12/2019
Flint Insurance Upgrades Media Entertainment Technology Practice
Having looked after both CEDIA & PLASA members for over 25 years, they have now included their burgeoning technology insurance business too. As you ma
09/04/2002
IBM digitalises BBC Local Radio production
BBC Local Radio and IBM have announced that IBM Global Services have completed the first phase of BBC Local Radio’s nationwide digital production and
26/08/2002
IBM to display key digital technologies at IBC 2002
At IBC 2002 IBM will be demonstrating solutions that enable broadcast and entertainment companies, across the globe, to streamline operations, create
07/07/2017
Axon Digital Design Celebrates 30 Years In The Broadcast Industry
Axon Digital Design is celebrating 30 years in the broadcast industry. The firm has also announced it will showcase a range of infrastructure products
01/05/2001
BBC TECHNOLOGY AND IBM FORGE ALLIANCE
BBC TECHNOLOGY and IBM have announced an alliance to deliver rich media solutions and services to customers in Europe and the Americas. The alliance w
09/03/2020
Animation Ireland Appoints New Chief Executive
Animation Ireland has appointed Ronan McCabe as its new Chief Executive. The appointment comes as the animation sector in Ireland undergoes a sustaine
10/04/2002
IBM expands digital rights management technology
IBM have announced new software to enable customers to digitally protect and secure copyrighted and digital content for content management, distributi
23/05/2014
IBM Launch New Cloud And On Premise Software
IBM announced new cloud-based and on premise software to help organizations deepen engagement with their partners and suppliers to ensure goods and se
03/04/2002
IBM showcase media solutions at NAB 2002
IBM will be showcasing technologies and media solutions that allow broadcasters to realise cost savings and prepare new revenue streams at NAB, booth
03/09/2020
Playbox Technology Launches 'In The Hub' Podcast
PlayBox Technology, the world's leading Channel in a Box vendor, has released a new podcast called "In the Hub", which will address the convergence of
07/06/2017
Shure Previews Axient Digital In UK
Shure has previewed its new wireless microphone system, Axient Digital. Announced at NAB 2017 in April, Axient Digital takes the audio performance, wi
05/06/2017
Work Stations/DIT Carts (Digital Imaging Technicians)
DIT (mobile workplace of the digital imaging technician) carts and workstations can be essential in video production and recording live events, provid
26/05/2017
Aaton Digital Adds Record & Play Facility To Cantar
Aaton Digital has announced a free Record & Play facility upgrade to the owners of its Cantar X and Cantar Mini location sound recorders. The new Cant
24/02/2020
Cobalt Digital To Display openGear Compatible Products At NAB 2020
Cobalt® Digital will feature a line-up of openGear compatible products at NAB 2020 that will highlight a new card-based router series that takes flexi
24/02/2020
Production News : Channel 4 Calls Out For Digital Content
Channel 4 has issued a call-out for digital content aimed at teens aged 13-16 years-old. The content will be showcased across the channel’s social med