Broadcast News

Bookmark and Share

Training And Education

News Image
The broadcast and media industry, as with any other sector, is reliant on training, development and education to ensure that it does not stagnate, says Steve Warner, training manager, IABM.

Whereas innovation and technology are critical in moving organisations forward and ensuring they capture their share of the market, the continuous upskilling of employees also ensures that organisations can remain competitive in a crowded and rapidly evolving environment.
But just what determines what skills current and new employees need?
Much as strategy and focus is influenced by emerging trends, so too is education. In the broadcast and media sector specifically recent changes have impacted significantly on human resource requirements and training needs, and will continue to do so.
Over the last few years the industry has been shaped by a number of factors. Most notably, the convergence with the IT sector and the influence that the technology, attitude and approach has had on the broadcasting environment – from the move away from reliance on proprietary technology, to new models of delivering content, such as the concept of TV everywhere. The influence of IT and the blurred lines between the two sectors is evident in changing business models, mergers and new products.
The result has been a widening skills gap between what is available in both sectors and what is actually needed. Few employees in the broadcasting arena have specialised IT skills and in the same vein, while there is a wealth of talent within IT in terms of software engineers, for example, they have little or no knowledge of broadcasting. The appetite for training and development is coming from both new entrants into the job market, as well as established employees seeking to update, expand and upskill their existing expertise.
As an industry body the IABM is at the forefront of these trends and changes and has a front seat view of what is required by stakeholders in terms of training and development. As a result, the body established the IABM Training Academy, which is dedicated to addressing the skills gap that exists within the sector. The academy provides training, developed and delivered by expert consultants, on a broad range of topics.
These topics are ones that have been decided on by both an IABM advisory board based on the industry as a whole, as well as feedback and needs identified by the IABM's members.
The academy runs a wide range of courses together with online programmes, and also offers on-site training for organisations.
As an international body, the IABM delivers the courses globally, with a widening footprint as demand grows. The IABM Training Academy is adding two new classes to its portfolio – an additional networks course and a course on video systems and applications. In addition, the organisation has developed a relationship with another training organisation to deliver courses on the basics of satellite broadcasting, as well as measuring the TV signal.
There is, however, also a need within the industry for non-technical skills – so-called soft skills, such as negotiating, presenting and coaching that the IABM Training Academy will be adding to its education portfolio.
Training is just part of developing the sector's technical skill base. Individual practitioners and professionals need to build their knowledge and capabilities throughout their careers. They also need to be able to evidence their attainment to employers.
That's where the IABM's Certification Scheme comes in. Developed and operated at arm's length from the Association and its Training Academy, the Certified Broadcast and Media Technologist scheme is provided by the IABM Educational Foundation, which is an international charity. It provides a suite of examinations, recognition of prior learning and a scheme for continuing professional development (CPD).
As the broadcasting and media industry continues to evolve and be influenced by emerging trends, technologies and other industries, the need for appropriately trained personnel becomes more vital. The need for industry stakeholders to work together in identifying skills gaps and opportunities to bridge them will become a main focus going forward.

The article is also available to read in BFV online.

Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

SMPTE To Honour Industry Luminaries And Next-Generation Leaders
SMPTE® will honour industry luminaries and next-generation leaders at the SMPTE Awards Gala, a virtual event taking place across two ceremonies on 30
Telestream Appoints New VP Of Business and Corporate Development
Continuing a very active period of organic growth, acquisitions and strategic appointments, Telestream, has announced the creation of a new senior lea
Andy Jones Appointed IABM Head of Training
IABM has announced the appointment of Andy Jones as Head of Training. He will take on the role from 18 January, 2016. Mr Jones will be charged with ta
IABM Launches New Training Academy
The IABM (International Association of Broadcasting Manufacturers) has announced the launch of the IABM Training Academy, an educational organisation
IABM Training Academy Plans Geographic And Course Expansion
The IABM Training Academy today announced that, given the success of its 2012 course offering, the organization will significantly extend the breadth
Audinate To Offer Dante Training Session At NAB
Audinate, the creator of Dante, has announced a partnership with Clear-Com to offer a broadcast-focused version of its Dante Certification Program at
IABM To Attend NAB 2016
The IABM has confirmed it will have a strong presence at NAB 2016, offering its 400 member companies at the show a full range of support services. The
IABM To Provide Training Sessions At NAB 2015
At this year's NAB 2015, IABM has said it is to take its training sessions out of the classroom and on to the show floor. For the first time, attendee
Macnica Drives IPMX Product Development
Macnica comes to InfoComm 2021 with strong momentum behind IPMX, the emerging open standard protocol for AV over IP networks. Since its ISE2020 introd
BBC And NBCUniversal Form Development Partnership
BBC and NBCUniversal have formed a development partnership to find and fund the next wave of unscripted programming ideas, with global scale and appea
SmartLabs Appoints VP For Business Development North America & Canada
SmartLabs has appointed Rick Sailor as Vice President for Business Development North America & Canada. Gary Hamer, SmartLabs Global SVP for Sales and
StreamGuys Offers Custom Development Of Google Actions
Expanding the range of smart home devices through which radio broadcasters can engage their audiences, pioneering streaming and podcast solutions prov
Point Source Audio Appoints EMEA Business Development Manager
Experienced industry professional Gerry Forde has become the latest member of the Point Source Audio family, taking on the new role of Business Develo
BECTU's say that following their recent meeting with the Training and Development section of the BBC, the BBC have reaffirmed their commitment to trai
IABM Launches Technical Training Academy
The IABM (International Association of Broadcasting Manufacturers) has announced the appointment of Roger Crumpton as Director of Education, employmen