iVE Brings World Cup To Mexico

Unified Video Technologies will bring football fans in Mexico closer to the FIFA World Cup action with its interactive iVE second screen platform. Grupo Televisa, the largest media conglomerate in Latin America, has chosen iVE to power live broadcasts of World Cup games and events using a 360-degree surround, interactive video experience to viewers at home or on the move.

Grupo Televisa will live-stream the games via iVE live from Brazil. By moving their devices through space using iVE, viewers will be able to navigate and enjoy an engrossing physical experience of being onsite. iOS and Web users can head to the App Store and search for “surround video” to download the app and enjoy the iVE experience.
"Fans of the Mexican National Soccer Team in Mexico will achieve an unprecedented live sports experience using this interactive, second screen service, leveraging cutting-edge live and on-demand OTT technology to customize their own point of view through a close and personal experience," said Elias Rodriguez, General Director of Operations, Grupo Televisa.
iVE uses multi-lens cameras to capture live events, including sports and entertainment, from a variety of viewpoints. The service then stitches the video and renders it to create an interactive 360-degree first-person experience. The iVE app enables viewers to create a personalised experience in real-time by moving their mobile devices. Viewers may participate in the event as it happens or on demand.
The iVE experience is powered through a partnership between UNIV and yellowBird, a company that specializes in Surround Video production services for broadcast, advertising and entertainment industries.
"Whether at home, in the office, in the car, or otherwise on the go, iVE creates a unique 360-degree, over the top Dome effect delivered via real-time, OTT streaming," said Pablo Goldstein, CEO, UNIV. "We are thrilled at the opportunity to work with Grupo Televisa and deliver this groundbreaking mobile, interactive experience to Televisa viewers."

www.univtec.com

(IT/JP)