Shure Announces Internal Reorganisation

Shure Distribution UK has announced an internal reorganisation, amounting to the creation of three groups to directly serve retail, pro audio and systems integration.
"Shure is essentially redefining its role in terms of distribution, and committing resource into a more complete and channel-focused support package for its selected partners," a statement from the company said.
"Rolling this concept out on a pan-European level ensures service and support levels are consistent at a country level, which is essential when resellers and service providers are increasingly operating in a single European market."
The sales function at SDUK is now structured into three divisions, reflecting the framework of the new European distribution model.
The Retail division, headed by former SDUK Field Sales Manager Anthony Short, supports all aspects of Music Industry (MI) and consumer electronics (CE) retail.
The Pro Audio division manages SDUK's rental, touring and broadcast-orientated customers and is headed by Tuomo Tolonen, who worked previously as Applications and Product Planning Manager.
Duncan Savage — one of three new faces to join SDUK in the reorganisation — has been appointed to lead the Systems Group, which has been created to serve integrators and contractors working on large-scale installation projects.
"The policy and practice of each of these divisions is tailored to support the channel it represents, whether it be in-store merchandising and training for retailers, project design assistance for systems integrators or advanced product training for rental companies," the statement continued.
"Shure Distribution UK has committed resource to ensure that partners are offered enhanced technical training and, in the case of technologies such as Shure Axient Wireless or QSC's Q-Sys platform, properly accredited training that is essential to access them. The aim is to create a customer network that is fully qualified and equipped with the skills and knowledge to enable them to develop sales in their core markets."
"This change is essential to the continued and sustained growth not only of the brands we represent, but the success of our selected partners too," explains Peter James, SDUK Managing Director.
"Technology is advancing at a tremendous rate, and our products are becoming more complex in their features and capabilities. With an ever-expanding range of application and channel-specific products, it makes perfect sense to align our organisation accordingly, and deliver a similarly advanced support structure."
www.shuredistribution.co.uk
(IT/JP)