Broadcast News

Bookmark and Share
03/09/2013

IBC 'Content Everywhere' Rolls Out In Amsterdam

News Image
The International Broadcasting Convetion (IBC) has announced a new series of global events focussing on video and linked content over mobile and internet, to be held in Europe, the Middle East and Latin America.
Beginning with a live trial at this year's IBC show in Amsterdam before moving onto São Paulo and Dubai, 'IBC Content Everywhere' will bring together producers of media, device makers, app builders, digital marketeers, big data and cloud services in a series of new shows.
"Video is a huge part of the traffic over the internet, this can’t be regarded as a bolt-on to existing broadcast infrastructure," says Michael Crimp, CEO of IBC.
"One third of the planet will have fixed broadband by 2017, and this demands new business models; platform-specific content; and will appeal to a mobile-centric audience. The challenge is to create business models and relationships that take advantage of this opportunity. We’re going to bring people together, to find answers to the questions presented by this, the next step in the digital revolution for media."
IBC2013 will provide visitors with the first opportunity to experience the benefits of the new scheme, when a live trial will be rolled out using Touch & Connect technology to 1,000 targeted attendees.
Users will be able to build a personal community around the people they meet and the products and services on exhibition at the show.
It will also enable exhibitors to extend their offering across continents, through a virtual presence at multiple events if they wish.
Commenting on the new developments in relation to IBC's existing 'Connected World' zone, Mr Crimp said: "The sales of smartphones in 2013 will be over 918 million - outstripping simpler models for the first time. This is a technology and a business that’s reaches into so many products and workflows, and thus every corner of IBC. We're all a part of it.
"IBC Connected World has helped us understand this new and emerging opportunity, but a discrete zone is not the right vehicle to move forward. And IBC’s experience of the IBC Connected World plus significant background research and market investigation has allowed us to create market leadership in this area. IBC Content Everywhere is a big step-change development on from this, from a show feature into an entirely fresh series of events where participants can be located in any hall at any event."
Speaking of the choice of São Paulo and Dubai as venues for IBC Content Everywhere, Michael Crimp went on to say: "Latin America and the Middle East combine massive penetration and use of mobile technology, particularly for video and social media, with a thriving economy. For instance, Brazil - host of the 2016 Olympics - is the seventh largest internet audience in the world. The Middle East has over 284 million mobile users, with a market increasing at twice the speed of both Western Europe and North America combined. These are hotspots of real growth, and therefore IBC want to offer a haven for building relationships in those regions. Such relationships will be the bedrock from which new offerings will be built."
www.ibc.org
Article by Iain Todd
[email protected]
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

05/08/2014
TV 'Everywhere' At IBC2014
Visitors to this year's show in Amsterdam will be able to keep up to date with all the big news courtesy of the launch of a new, 24-hour IBC TV channe
24/07/2014
IBC TV; 'Bringing You Content Everywhere'
A new, 24/7 IBC TV is to replace the 20-minute morning magazine programme at the IBC Show in Amsterdam this year for the first time. 'IBC TV – Bringin
16/07/2014
Forbidden's Forscene Cloud Powers IBC TV Expansion
Over the past six years, Forbidden Technologies has worked with IBC TV News, the official TV and webcasting channel for the International Broadcasting
07/06/2024
Disguise Opens New Production Studio In New York City
Disguise has opened a new office in the heart of New York City. Featuring a state-of-the-art virtual production space with both LED and green screen s
17/08/2016
IBC In The Software Era
Anticipating his 47th IBC: In the first of a two-part preview of the show, George Jarrett highlights a wide mix of new products... IBC reaches its 49t
13/09/2012
IBC Celebrate Record Year
IBC organisers have announced a rise in attendance figures. As the exhibition, which took place in Amsterdam between 6 – 11 September 2012 , closed at
19/09/2018
IBC Celebrates Most Diverse Show Yet
IBC has celebrated its most diverse show yet, with the number of women speakers at the conference doubling from last year, 14% to 37%. Throughout IBC2
06/03/2018
Call For Submissions For IBC Innovation Awards
IBC 2018 has announced a call for submissions for its Innovation Awards. The exhibition is taking place in the RAI in Amsterdam from 14 - 18 September
02/04/2008
IPTV Zone At IBC 2008 Expanded To Meet Surge In Demand For IPTV
Following the success of last year's show, the IPTV Zone at IBC 2008 is being increased in size by 15.5% to more than 1100 square metres. The expansio
04/08/2010
IBC TV 'Breaks The News' With EVS Solutions
IBC Television News has decided to renew its collaboration with EVS as official provider of the news production workflow for the upcoming IBC exhibiti
19/08/2015
Pixel Power To Provide Graphics For IBC TV
Pixel Power is providing both the graphics power and creative design for this year's IBC TV. The IBC TV team will also manage the IBC Info Channel, th
22/07/2014
Forscene Powers IBC TV
Forbidden Technologies' cloud platform Forscene is to serve as one of the central technologies behind IBC TV's expansion into year-round programming.
14/09/2016
IBC Celebrates Another Successful Year
IBC2016 has closed its doors on another successful event; from a record attendance of visitors, to exclusive keynote sessions and breaking news. Over
01/06/2017
IBC Launches Startup Forum
IBC has launched the Startup Forum, a brand-new initiative for IBC 2017 that brings together digital media startups, media houses and investors for a
01/06/2012
IBC Rising Stars - Investing In The Future Of The Industry
As the world’s leading electronic media and entertainment event, IBC is looking to help encourage and nurture new talent. Young professionals entering