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HHB Launch Avid's Pro Tools 11

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HHB Communications Ltd recently hosted the UK Launch of Avid's Pro Tools 11 with Scrub, its Soho-based subsidiary serving the post production industry.
Held at the Ray Dolby Theatre in Soho Square, London, the event showcased the new features offered by Pro Tools 11.
Avid UK’s Audio Solution Specialist Simon Sherbourne led an overview of Pro Tools 11 on the theatre’s sound and projection systems during three sessions throughout the day.
Version 11 software offers new features such as a new 64-bit audio engine, advanced metering, offline bounce and a new HD video engine (Media Composer core).
Dolby’s Senior Technical Marketing Manager Mark Pascoe began each session with an introduction to Dolby’s new London HQ, followed by a demonstration of the Dolby Atmos theatrical replay system.
Award-winning Dubbing Mixer and Sound Designer Mike Aiton said: "Both Pro Tools 11 and Dolby Atmos blew me away - and that takes a lot for a hardened pro. We are potentially entering a great new era for post production sound!"
Avid UK Pro Audio Sales Manager Ben Nemes commented: "The Ray Dolby Theatre was a fantastic venue for the UK launch of Pro Tools 11 and the calibre of attendees was phenomenal. HHB and Scrub executed the event perfectly and we could not have been more pleased with the visitors’ reaction to the amazing new features that Pro Tools 11 has to offer."
Scrub Head of Sales Ben Scully explains: "Our phones were ringing off the hook when AVID announced Pro Tools 11 during NAB this year, so it was great to give our customers a first look at its new capabilities. New features like faster than real-time offline bounce, enhanced speed and power and the availability of so many AAX plug-ins will keep Pro Tools as the top choice for audio engineers working to the great demands of broadcast, recording and post production projects. It is truly a new standard in audio production."
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