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01/10/2012

The Associated Press And Bambuser Cement Agreement

The Associated Press and live citizen broadcasting service Bambuser have cemented an agreement that will allow AP customers to use more live news video than ever before from citizen journalists around the globe.
The new agreement will enable video eyewitnesses and AP's own journalists to "share the news" in real time with customers via the Bambuser platform. Under the terms of the deal, AP has negotiated a level of exclusivity and jointly developed the "share the news" tool on Bambuser, making it the only news agency to be integrated into the Bambuser platform.
All newsworthy video shared with AP is verified by AP's social media specialists before being shared with a global audience via AP’s worldwide network of more than 700 broadcasters. The agreement also puts Bambuser’s live streaming ability in the hands of more AP journalists, increasing the agency's commitment to Bambuser and the amount of live content AP can exclusively offer customers.
The deal follows five months of successful collaboration between AP and Bambuser, which has already given AP subscribers access to Bambuser ‘s growing number of content creators. In the last four months Bambuser content has been used by AP customers more than 4,000 times – much of it from the front lines in the Syrian conflict. It is delivered either as standalone content in real time or integrated into longer edited pieces for AP customers.
Since April 2012, the number of Bambuser platform users has significantly increased numerically and in geographical spread. The network now extends throughout Europe, the Middle East, the Americas and Australia.
VMI.TV Ltd

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