Broadcast News

Bookmark and Share

Avid technology to create HD short film entry

Avid Technology Inc have announced that Element Productions are to use Avid solutions to create its HD short film and a related DV documentary at the 2002 Newport International Film Festival on June 4-9.
The team is using a new Avid|DS HD v6 system to edit and finish the seven to 10-minute short film, which they are filming, editing and screening all within the five days of the festival. The 'making of' documentary, which chronicles the aggressive production schedule of the HD project, is being cut with Avid Xpress DV v3 software and will be screened alongside the film on the last day of the festival.
"In the fast-paced world of film production, the right technology makes all the difference. The nature of this project requires a system that is both versatile and high-end, and Avid|DS HD has proven itself to be just that," said Eran Lobel, Executive Producer for Element Productions.
"Faced with our exciting challenge of creating and screening a short film in five days, we were happy to learn that the new Avid|DS HD v6 system is capable of everything from basic editing to complex effects, titles and color correction."
The short film, 'Five Days to Sunday' will feature an entirely digital production workflow - from capture to editing to distribution. Footage is being acquired natively in 24P HD and digitised directly into the Avid|DS HD system, which will be used for both offline quarter-resolution editing, as well as online finishing. The Avid|DS HD system will then generate a digital master for the public screening on Sunday, June 9.
During the intense five-day production, the Element team is using DV cameras to capture behind-the-scenes footage of the filming. Using two laptops running Avid Xpress DV v3.0 software, the team is producing a documentary that shows the realities of making a film within such a compressed production schedule. The portability of the Avid Xpress DV software on laptops will play a particularly key role on the last day of the festival, as Element's editors will complete the documentary from the audience while the HD film is being screened. The documentary will then be screened immediately following the film.
Element Productions will give Avid permission to stream the movie, 'Five Days to Sunday' and the documentary on Avid's website at

Top Related Stories
Click here for the latest broadcast news stories.

Disguise Opens New Production Studio In New York City
Disguise has opened a new office in the heart of New York City. Featuring a state-of-the-art virtual production space with both LED and green screen s
DMC Production Leverages Grass Valley AMPP
Grass Valley has announced that Scandinavian remote video production powerhouse DMC Production (DMC) revolutionised its live coverage of the 2024 Rall
Ikegami Demonstrates Broadcast Production Cameras
Following a well attended April 2024 NAB Show in Las Vegas, Ikegami demonstrated examples from its wide range of broadcast production cameras, control
Hellenic Broadcasting Corporation Acquires Riedel's Simplylive Production Suite
Riedel Communications has announced that the Hellenic Broadcasting Corporation has acquired Riedel's cutting-edge Simplylive Production Suite to eleva
Australia's TEN Standardises On Snell & Wilcox Alchemist Ph.C - HD For Conversion Of Overseas HD Content
Snell & Wilcox has announced that Australia's Network Ten (TEN) has installed a second Alchemist Ph.C-HD motion compensated frame-rate standards conve
Avid Ships Latest Version of Studio Toolkit
Avid has announced the availability of version 5.6 of Avid Studio Toolkit, which delivers significant enhancements to a set of tightly integrated, ind
LEM Digital Pioneers HD Dailies And Digital Projection In The UK On Casino Royale
Dry-hire company LEM Digital was responsible for providing the digital editing and workflow technologies for Casino Royale, the latest film in the Jam
Apple unveils Final Cut Pro HD
Apple have unveiled Final Cut Pro HD, the latest version of Apple's Emmy award-winning editing software, now with the real-time performance of high-qu
FFV Reveals 'Straight-To-Avid' Editing Workflows
In a move that will deliver new efficiencies for the rapidly growing base of Avid customers, Fast Forward Video (FFV) have announced native Avid DNxHD
VideoForum sees first UK showing of Avid HD products
Avid Technology UK showcased the new version of Avid Xpress Pro HD and Media Composer Adrenaline HD for the first time in the UK at the VideoForum 200
Canopus unveils EDIUS HD at Broadcast Production Show
Canopus have previewed their high definition editing system, EDIUS HD at the Broadcast Production Show. EDIUS HD offers real-time mixed HD/SD editing
Avid Technology have announced the worldwide availability of Avid|DS HD. The Avid|DS.HD is the industry’s first non-linear production system for confo
Gefen unveils HD SDI connectivity and conversion solutions for AV and broadcast sectors
New HD serial data interface (HD SDI) equipment on display at NAB from Gefen include a 4x2 HD SDI Switcher, 1:4 HD SDI Splitter, HD SDI to DVI Convert
ITV To Produce New Post Office Documentary Film
ITV has commissioned Little Gem to produce new film, Mr Bates vs The Post Office: The Impact [WT], which will reveal how the ITV drama series [also pr
Avid ships latest versions of DNA products
Avid Technology has announced the worldwide availability of new versions of its Avid DNA products – the Avid DS Nitris 7.5, Media Composer Adrenaline