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Avid Joins Roybal School of Film and Television Production Magnet

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Avid is continuing its mission to help more people gain skills for successful careers in the entertainment industry as the first technology Founding Partner of the Roybal School of Film and Television Production Fund.

Established by George Clooney, Grant Heslov and Creative Artists Agency's Bryan Lourd, to support The Roybal Film and Television Production Magnet, a specialized academy created to drive transformational change across the industry by building a more inclusive pipeline of historically underrepresented college- and career-ready students pursuing below-the-line careers in film and television.

Announced today, Avid's investment brings the comprehensive tools, curriculum and support to get Roybal's high school students and teachers professionally certified in video and audio editing.

Students started exploring video storytelling in a new Post Production Lab sponsored by Avid at the Edward R. Roybal Learning Center. The space is equipped with Media Composer® and Pro Tools® software and complete PC workstations. Over the next three years, 90 student editors will be able to learn and work simultaneously in the lab and earn industry-recognized Avid certifications by the end of each school year. Avid's learning services team organizes deep curricular consultancy and training to ensure Roybal teacher readiness, while the company's customer care organization provides installation and on-call support.

"Roybal is an engine for tangible progress in the local community that is pushing forward through an extremely motivated partnership with Hollywood's leading professionals," said Blanca Cruz, Principal of the Edward R. Roybal Learning Center.

"With Avid's support, our students now get hands-on experience with the technology of editing, and more visibility into college-level media arts education and the profession through the company's global network. Together, we are constructing entirely unique pathways for L.A. families to travel toward rewarding careers in the arts."

"We couldn't be more excited to have Avid on board. They're a huge part of post production in our industry and now will be a huge part of educating our underserved community," said George Clooney, Roybal Advisory Board Member. "This is a giant step."

Avid's CEO and President Jeff Rosica added: "Roybal strikes right at the heart of two glaring needs in the entertainment business. First, underserved people need more effective access to our industry. Second, we've got to close the widening skills gap in the essential professions below-the-line in broadcasting and filmmaking. It's the perfect intersection where we can help students' curiosity catch fire and start to pursue a creative calling— and I strongly encourage the global media technology community to pitch in."

"Personally, I'm thrilled for the kids now that Avid has come on board to enrich Roybal's post production learning track," said film editor and Roybal Industry Council Member Joi McMillon, ACE. "The majority of editors who do what I do, work every day with Avid's tools. Knowing how to handle that technology is the bridge from dreaming about making stories for the big screen, to being called upon to help bring them to life."

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