TV3 Group And Sony Agree HD Studio Partnership For Dublin Facility

Irish commercial broadcaster TV3 has announced a technology partnership with Sony which will see the broadcast technology and solutions company provide the latest in High Definition Camera and support equipment for its new HD Studio in Ballymount, Dublin.
The deal follows a series of discussions which culminated in an agreement at IBC 2012 and will see the new studio – which will be Ireland’s biggest fully HD studio – named The Sony HD Studio Dublin. Sony’s technology solution will see six Sony HDC-2400 studio cameras and a Sony MVS-7000X vision mixer installed as part of the broadcaster’s ongoing HD upgrade across its facilities. The facility is due for completion in 2013 and the cameras and switcher will be provided by Sony specialist dealer Eurotek.
The development of Sony HD Studio Dublin follows the expansion and upgrade of TV3’s Ballymount facility earlier this year and the Sony HD Studio Dublin will provide a new and unique facility for the Irish TV production industry. All Sony businesses in Ireland have secured exclusive first usage of this facility as part of the deal.
Pat Kiely, Commercial director TV3 Group commented: "As we grow our level of locally produced content it is essential that we stay at the forefront of technology and continue to create programming of the highest quality across all of our facilities. The Sony HD Studio Dublin will further increase our capabilities and provide a world class facility for us and other content producers in Ireland. With a partner like Sony on board, we also hope to attract international broadcasters and producers to Ireland to this iconic facility. "
Sony Sales Director, Dave Dougall added: "Sony has long been at the forefront of broadcast technology for live production and the solution we have delivered for TV3 enhances its ability to deliver a broader range of programmes in HD. HD capabilities are a standard requirement for broadcasters and TV3 will have one of the most advanced studio facilities in Ireland."
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