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11/06/2002

QuBit server used for Shanghai International Film Festival

QuVIS have once again travelled to China for the 6th Annual Shanghai International Film Festival.
Two popular Hollywood releases, Warner Bros' 'Hearts of Atlantis' and Walt Disney Pictures' 'Atlantis: The Lost Empire' will be played back by a QuVIS digital cinema server – the QuBit – which replaces the traditional 35mm film.
QuBit, a 12-bit digital disk recorder now in use for digital cinema worldwide, will be used to record, store and play back the digitally mastered high-definition versions of these films during the festival.
The Shanghai International Film Festival (SIFF) is the only international film festival in China. With the broadening of its scale and the strengthening of its influence, SIFF has been put on the list of prestigious film festivals with Cannes, Berlin and Venice. The 6th Shanghai International Film Festival started on June 8 and will finish on June 16.
All QuBit supported screenings will be located in the Shanghai Film Archive Theatre. Additionally, Scott McCallum, Vice President International for QuVIS, has been selected to join representatives from Christie Digital Systems to discuss the evolving technology during a program entitled 'International Film and TV Program for Digital Cinema'.
"QuVIS is delighted to be invited back to participate in both the educational and entertainment portions of the prestigious Shanghai International Film Festival," said Mr McCallum.
"The Chinese market is very significant to QuVIS and we are honoured to join the cinema community in their efforts to increase content quality and decrease distribution costs to communicate to the large population base."
QuVIS presented the Chinese government and film industry with its first digital cinema viewing opportunity in 2000 during a D-Cinema demonstration held in conjunction with the 9th Annual BIRTV (Beijing International Radio, TV & Film Equipment Exhibition) conference.
Digital cinema or d-cinema refers to the electronic delivery and exhibition of movies in theatrical venues versus the traditional means of shipping and projecting 35mm film prints.
Digital cinema is an evolution in the way entertainment content is captured, delivered and presented. This transformation from film to digital media enables higher quality images to be projected in the theatre while offering a significant reduction in the cost of producing and distributing film prints.
Quvis, www.quvis.com
(GMcG)
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