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07/10/2011

Banijay Sells 'Date My Car' Concept To China

Banijay International has signed a deal with China’s first online TV portal, QIYI , to produce its branded entertainment format Date My Car.
The agreement will see the portal produce twenty half-hour episodes of the show for a sponsorship partner in the coming months. 

QIYI’s will be the second adaptation of the format, developed inhouse by Banijay Creative Factory, following its launch on automobile giant Renault’s branded TV network, the largest in the world, broadcast via satellite platforms as well as online at Renault.tv.
The deal was facilitated by IPCN services.
Karoline Spodsberg, Managing Director at Banijay International said: "Online and branded content is becoming so important within content distribution and we’re pleased that Banijay International is able to deliver to our clients’ demand with this great Banijay format. Moreover, along with Latin America and the Middle East we are very keen to increase our presence in Asia, and this deal is an indication of the interest in our properties in the region."
Date My Car takes one girl, four guys, and four cars to create a dating-show-with-a-twist! A young woman must choose between four potential dates and while she can’t see them, she’s not entirely blind because she has one important piece of information about them: The car they drive! In each of three rounds specially designed to say as much about the drivers as possible, the singleton will eliminate one model of vehicle, until finally just one remains. But will the owner match the car? One thing’s for sure, girls don’t only go for size!
(BMcN)
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