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30/09/2011

ITFC Agrees Media Services Deal With ITV

A subsidiary of the Deluxe Entertainment Services Group and supplier of post-production, subtitling and digital media services, has announced a five-year extension to its content management, preparation and media access services contract with ITV.
The new deal with itfc will also take ITV through the next national license renewal round.
The contract will see itfc continuing to deliver ITV's access services requirements - including increased hours in both subtitling and audio description plus delivery of subtitles to new platforms including itv.com.
As a major supplier of SD and HD content preparation and delivery to transmission, itfc will also continue to work in partnership with ITV to help deliver efficiencies across its media workflows in an increasingly file-based, multi-format and multi-platform world.
"The new agreement mirrors the opportunities and challenges facing broadcasters as they look to manage, repurpose and monetise their content for a multi-format world,” said Chris Higgs, Managing Director at itfc.
"It's all about delivering workflow efficiencies while maximising revenue streams. We’re delighted to continue our long-standing partnership with ITV and help them adapt to the demands of the new global media landscape," he added.
Helen Stevens, Director of Strategic Projects & Business Delivery, said: "As ITV moves forward in creating a lean, fit-for-purpose organisation, we see an ideal and reliable partner in itfc and are delighted to be extending our contract with them."
(BMcN/BMcC)
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