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07/06/2011

SGO Mistika Moves Into New York City's OFFHOLLYWOOD

SGO has announced the sale of the very first Mistika 4K system in the US East Coast at New York-based OFFHOLLYWOOD.
Leading innovators in 4K, 3D acquisition and post production services, OFFHOLLYWOOD chose Mistika as its system of choice after careful examination of all the current systems in the market to date. Mistika's highly developed toolset and workflow compatibility with RED Epic and Element Technica's (ET) ATOM 3D rigs, played a crucial and advantageous role in enabling OFFHOLLYWOOD to provide first-rate Stereo 3D production services.
Geoff Mills, Director of SGO Global Sales & Operations, stated: "OFFHOLLYWOOD is yet another company that is excited about SGO Mistika, and recognises a product with unrivalled capabilities. It is clearly evident that Mistika is now perceived as simply the most powerful stereo 3D system in the market and a vital 'must have' asset to drive business forward in a serious way.
Geoff continued: "Mistika is leading the industry evolution working on high quality projects across film, television and commercials worldwide and SGO is delighted that Misikta is the first choice for creative, innovative customers such as OFFHOLLYWOOD, who demand only the very best."
OFFHOLLYWOOD has been at the forefront of cutting-edge technology in stereoscopic 3D tools and technology since 2009. The company provided equipment and support to the very first 3D feature film shot on Element Technica 3D rigs. Pioneering new S3D workflows, meta-data and media management solutions, supported by their team of experienced stereo 3D technicians, they deliver a comprehensive, end-to-end solution for 3D productions. Complete Stereo 3D post-production services include 3D DI & 3D DCP authoring and screening in a 35-seat Dolby 3D Screening Room.
This recent Mistika investment follows SGO and Element Technica jointly announcing a strategic technical collaboration which integrates Element Technica's 3D rigs, through bi-directional meta-data capability, with SGO's flagship DI and Stereo 3D Mistika post production system, which enables live interaction between all functions and accepts almost any image resolution from SD to 5K and beyond, in 2D and Stereo 3D.
Mistika was also the very first finishing tool to support Digital Cinema's 5K EPIC camera. The system has proved to be the perfect partner for projects filmed in RED over the past few years, providing direct native support of the REDCODE RAW file format, resulting in transcoding and importing delays being eradicated. Post production using Mistika can start the instant the RED files are available.
Mark L. Pederson, CTO and Co-Founder of OFFHOLLYWOOD, explained: "We are fanatically excited about moving our 3D finishing pipeline to Mistika 4K for stereo productions shot on RED's EPIC camera system. We've evaluated every tool in the marketplace, and some that haven't even been released yet, and there is nothing even close to Mistika's 3D tool set. SGO's willingness and enthusiasm to collaborate in addition to its open and configurable architecture set the stage for the start of an exciting strategic relationship."
Geoff concluded: "We are delighted to be working closely with Mark and his team to supply OFFHOLLYWOOD with outstanding solutions for the highest quality stereo 3D productions. SGO will continue to develop ground-breaking performance, creative tools and workflow while at the same time provide a much valued relationship with its customers."
OFFHOLLYWOOD boasts an array of highly acclaimed projects to its name including the recent feature film production, Hellbenders, and an upcoming slate of films being produced with Circle of Confusion, a leading management production company.
Mistika supports real-time ARRI, RED, SI-2K and other native data workflows, and seamlessly integrates timeline-based editing, conforming, infinite layer compositing, colour grading and image restoration all in one complete system with various toolsets working together in the timeline.
(KMcA)
VMI.TV Ltd

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