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10/12/2010

PERFORM Goes End-To-End With Editshare

Editshare, a leader in cross-platform collaborative editing and shared media storage systems, has announced that PERFORM has purchased an end-to-end production infrastructure from EditShare.
The sale includes EditShare's production asset management solution Flow 2.0 and an upgrade of PERFORM's existing EditShare server, which it purchased over three years ago. The new equipment includes the high-performance shared storage system EditShare XStream version 6.0, Geevs 5.0 HD Video Servers for managing ingest and playout, and the recently revamped Lightworks editors.
PERFORM, the international digital sports media specialist, produces and distributes highlights for the Barclays Premier League and other leading sports events to millions of fans around the world through white-label, client-branded and direct-to-consumer channels. Andy Measham, PERFORM's Chief Operating Officer, said: "The nature of our business requires a rock-solid content management infrastructure that supports a fast-paced, sports-production environment with a news-oriented workflow. EditShare's technology lineup presented the best value proposition. we were happy with the initial installation's performance and the support we have received from EditShare. The new system allows us to move forward with enhanced workflow and additional facilities to support our expanding business."
The new workflow will feature EditShare Flow, XStream and Geevs integrated with PERFORM's existing post-production equipment, including EditShare's own Lightworks and Avid's editing applications. The EditShare XStream will act as the operation's central content hub, facilitating media and project sharing between editing workgroups. The Flow applications will manage metadata tracking and production processes including logging, browse and pre-editing via standard desktop systems.
The new Geevs HD servers will directly support multiple file formats, including MXF interchange with Avid and Quicktime for other requirements. Closely linked with PERFORM's unique in-house database and management systems, the new system provides fast and efficient workflows, including the management of large amounts of metadata.
Tara Montford, EditShare's General Manager, commented: "EditShare offers a tremendous amount of versatility to organisations such as PERFORM. We have perfected EditShare's interoperability and boosted its media-sharing capabilities for multi-application production environments. PERFORM's rigorous production demands require the performance, flexibility and scalability that EditShare offers."
(KMcA)
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